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DESCRIPTION
Questionnaire and charts to analyse the performance of your marketing department across 23 criteria.
You can use it internally or with your customers. For example, propose it to your marketing manager to help him/her understand where are the strengths and weakness of the department.
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Source: Best Practices in Marketing Plan Development Excel: Marketing Audit - 360 Performance Assessment Excel (XLSX) Spreadsheet, Visual Time Value
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(XLSX)
ABOUT THE AUTHOR
Over 10 years of experience in management consulting, 5 in financial services, 4 in start ups and executive leadership.
As of day 1, I have combined management theories with practical business challenges, translating analysis and strategic insight into simple to understand visual representations.
That's always been a key factor helping me getting to the top.
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