Key Metrics for Customer Lifecycle Management PPT
This PPT slide, part of the 56-slide Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation, titled "Running Lean Methodology" focuses on the metrics essential for evaluating progress within the customer lifecycle. It outlines the primary objective, which is to measure progress and identify critical areas, referred to as "hot spots," that can influence customer engagement and retention.
The slide breaks down the customer lifecycle into 5 key stages: Acquisition, Activation, Retention, Revenue, and Referral. Each stage is defined with specific actions that characterize customer behavior.
Acquisition refers to the moment when a potential customer becomes interested, illustrated by actions such as visiting a signup page. Activation follows, marking the point where the customer experiences the product's unique value proposition for the first time. Retention is highlighted as the stage where customers repeatedly engage with the product or service, indicating satisfaction and loyalty.
Revenue is the stage where customers make payments, reflecting their commitment to the product. Finally, Referral captures the essence of satisfied customers driving new prospects into the sales funnel, showcasing the importance of word-of-mouth marketing.
This structured approach provides a clear framework for organizations to assess their performance at each stage of the customer journey. By focusing on these metrics, businesses can better understand customer behavior, refine their strategies, and ultimately enhance their offerings. The insights derived from this methodology can be pivotal for companies looking to optimize their customer engagement processes.
This slide is part of the Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation.
MBB/Big 4 style presentation that provides an overview of and guidance the Running Lean Methodology and the Lean Canvas.
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Entrepreneurship Business Model Canvas Lean Startup Customer Experience Value Proposition Customer Journey Sales
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