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Essential Sales KPIs for Strategic Business Development PPT


This PPT slide, part of the 141-slide KPI Compilation: 600+ Sales Management & Strategy KPIs PowerPoint presentation, presents key performance indicators (KPIs) relevant to business development, specifically focusing on sales metrics. It outlines various KPIs, providing a brief description, potential insights, measurement methods, and formulas for calculation.

The first KPI listed is the Conversion Rate, which measures the percentage of leads that successfully convert into paying customers. This metric serves as an indicator of the effectiveness of sales funnels and marketing strategies. Following this, the Customer Acquisition Cost (CAC) is highlighted, detailing the total cost involved in acquiring a new customer, including marketing and sales expenses. This KPI is crucial for evaluating the efficiency of investments in marketing and sales.

Next is Deal Size, which refers to the average value of closed deals. This metric can provide insights into the sales team's performance and help inform pricing strategies. Sales Growth is another KPI, indicating the percentage increase in revenue generated by the business development team over a specified period. This metric reflects overall business performance and market share expansion.

Lead Response Time is also included, measuring the time it takes for a sales representative to respond to new leads. This KPI indicates the responsiveness of the sales team and its impact on lead conversion rates. Lastly, Customer Lifetime Value (CLV) is presented, estimating the total revenue a customer will bring over their lifetime, which aids in understanding long-term customer value and resource allocation.

Overall, the slide emphasizes the importance of these KPIs in guiding strategic decisions and optimizing resource allocation towards high-potential areas.



This slide is part of the KPI Compilation: 600+ Sales Management & Strategy KPIs PowerPoint presentation.

This collection of Sales KPIs is compiled by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants based on best practices in Sales Performance Management.

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Sales KPI Sales Management Key Performance Indicators Business Development

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