This PPT slide, part of the 36-slide Introduction to Market Analysis PowerPoint presentation, presents a detailed illustration of the telecommunications value chain, emphasizing cost distribution across various functions. It breaks down key activities and their associated costs, providing a clear view of where resources are allocated within the industry. Each segment of the value chain is represented with specific percentages that indicate the proportion of total costs attributed to that activity.
Starting from the left, the first activity is assessing customer needs and requirements, which accounts for 3% of costs. This initial step is crucial as it sets the foundation for subsequent activities. Following this, network planning, engineering, and construction take up 14%, highlighting the importance of infrastructure development in the telecommunications sector.
The slide continues with marketing and selling products and services, which represents 7% of costs. This indicates a relatively modest investment in customer acquisition compared to other areas. Providing service is the most significant cost driver at 20%, underscoring the operational expenses tied to delivering telecommunications services.
Repair services account for another 3%, reflecting the ongoing need for maintenance and support. The billing and payment collection process also takes up 3%, which is essential for revenue realization. The slide further includes segments for providing operator services, head office support and administration, and IT and R&D, with their respective cost percentages outlined.
This visual representation serves as a benchmarking tool. It allows stakeholders to identify potential areas for cost optimization, referred to as "opportunity buckets." By analyzing these percentages, executives can make informed decisions about where to focus efforts for efficiency improvements and strategic investments. Understanding this value chain is vital for any organization looking to enhance its operational effectiveness in the telecommunications industry.
This slide is part of the Introduction to Market Analysis PowerPoint presentation.
This deck is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. Explains a framework used by global strategy consulting firms for Market Analysis. Also discusses Porter's Five Forces and Value Chain Analysis.
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Market Research Market Analysis Work Planning Value Chain Cost Optimization Telecommunications Industry Benchmarking
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