Market Gap Analysis: XYZ vs. BIS Kitchen Sales PPT

This PPT slide, part of the 50-slide Growth Strategy Report PowerPoint presentation, presents a comparative analysis of the pricing point distribution for kitchen renovation sales in Adelaide, focusing on the performance of XYZ against BIS Shrapnel market data. It highlights a significant gap in the low-cost segment of the market, specifically within the $1,500 to $3,000 price range, which is currently not being targeted by XYZ.

The graph illustrates 2 primary data sets: the volume of sales for XYZ and the annual kitchen volume percentage for BIS. The X-axis categorizes price points into distinct ranges, while the Y-axis measures sales volume. The data indicates that XYZ's sales are concentrated in higher price brackets, with a noticeable absence in the lower segment. This gap suggests an opportunity for XYZ to capture a portion of the market that remains unaddressed.

The visual representation shows a clear upward trend for both companies as price points increase,, but the disparity in the low-cost segment is particularly striking. The shaded area indicates potential sales volume that XYZ could tap into if they adjust their strategy to include lower-priced offerings.

This analysis underscores the importance of diversifying product offerings to meet various customer needs. By not addressing the low-end market, XYZ risks losing potential sales and market share to competitors like BIS, who appear to be capitalizing on this segment. The insights from this slide can guide strategic decisions aimed at expanding XYZ's market presence and optimizing their product portfolio to better align with consumer demand.

This slide is part of the Growth Strategy Report PowerPoint presentation.

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