Comprehensive Consumer Touchpoints in Purchase Cycle PPT

This PPT slide, part of the 103-slide Electronics Firm Retail Channel Strategy PowerPoint presentation, presents a comprehensive overview of 44 consumer touchpoints organized across 7 distinct steps in the purchase cycle. This framework is designed to facilitate evaluation and ongoing management of customer interactions. Each touchpoint is categorized into specific phases: Search Process, Desire to Purchase, Purchase Decision, Purchase Process, Product Usage and Experience, and Post Purchase Support.

The "Search Process" phase includes various methods consumers use to gather information, such as retailer website searches and word-of-mouth recommendations. This highlights the importance of digital presence and peer influence in shaping consumer preferences.

Moving to the "Desire to Purchase" stage, the focus shifts to factors that motivate consumers to make a buying decision. This includes advertising strategies and promotional activities that can effectively drive interest.

The "Evaluation at Retail" section emphasizes the critical in-store experience. Touchpoints here involve product displays, signage, and salesperson assistance, indicating that the retail environment plays a significant role in influencing final decisions.

Once a purchase is made, the "Post Purchase Support" phase addresses customer service elements like warranty registrations and product installations. This suggests that ongoing support is vital for customer satisfaction and loyalty.

The slide also notes the involvement of third-party players who represent the brand to customers, underscoring the complexity of the customer journey. Each touchpoint is interconnected, illustrating that a holistic approach is necessary for effective management of the consumer experience. This comprehensive mapping can help organizations identify gaps and opportunities within their retail strategy.

This slide is part of the Electronics Firm Retail Channel Strategy PowerPoint presentation.

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