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Five Principles for Effective Customer-Centric Strategies PPT


This PPT slide, part of the 33-slide Customer-centricity Primer PowerPoint presentation, presents an overview of a customer-centric approach, emphasizing its importance in differentiating businesses in a competitive market. It highlights that customers are increasingly seeking clear value, which includes a balance of price, product features, and tailored services. Trust plays a significant role in customer preferences, as they are more inclined to purchase from companies they believe in. Additionally, customers expect that the products and services provided will meet their expectations through their preferred channels.

The slide outlines a call to action, focusing on 5 core principles that organizations should adopt to redefine their relationships with customers and transform their business models. The first principle stresses the need to protect the business against disintermediation, suggesting that companies must maintain direct relationships with their customers to avoid losing control over their offerings.

The second principle encourages redefining customer relationships, which likely involves enhancing engagement and communication strategies. The third principle points to increasing productivity, indicating that operational efficiencies can lead to better service delivery and customer satisfaction.

Diversifying sources of revenue is the fourth principle, suggesting that businesses should explore new revenue streams to mitigate risks and enhance financial stability. Finally, the fifth principle advocates for collaboration with new partners across value chains, indicating that strategic partnerships can enhance customer experience and drive innovation.

Overall, this slide serves as a strategic guide for executives looking to enhance customer experience and adapt their business models in line with evolving consumer demands.




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Customer-centric Organization Customer Experience Customer Satisfaction Value Chain Innovation Customer-centricity

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