Developing Customer Value Proposition in Early Innovation Phase PPT

This PPT slide, part of the 29-slide Business Model Innovation (BMI): Business Model Journey PowerPoint presentation, outlines the initial phase of the Business Model Journey, specifically focusing on "Creating Innovation." This phase emphasizes the organization's commitment to developing a compelling Customer Value Proposition. The primary objective is to identify and address unmet market needs. At this stage, businesses are often in search of a product-market fit, which is crucial for establishing initial offerings.

The slide highlights that resources during this phase are typically scarce. Organizations usually consist of a founding team with limited funding and ambition, along with potential technology or intellectual property. This scarcity necessitates a flexible approach, allowing for adaptability as the business seeks to understand the Customer Journey and enhance Customer Experience. The process is described as requiring patience and a bottoms-up inquiry, indicating that insights may emerge gradually rather than through a structured approach.

Metrics during this phase are centered around defining the Customer Value Proposition, focusing on the specific jobs that need to be accomplished for customers. The slide notes that data availability is limited, reflecting the nascent nature of the market. As the link between the Value Proposition and Key Resources begins to form, the overall Business Model remains unstructured. The Profit Formula is still in its early stages, which provides the organization with the flexibility to explore various avenues for growth and development.

This slide serves as a critical reminder for potential customers that understanding the foundational elements of their business model is essential for navigating the complexities of innovation and market entry.

This slide is part of the Business Model Innovation (BMI): Business Model Journey PowerPoint presentation.

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Maturity Model Business Model Innovation Business Model Design Customer Experience Value Proposition Customer Journey Customer Value Proposition Market Entry Innovation

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