Technology has promoted every industry and occupation. Marketing has been one such function where scores of firms are now leveraging technological advancement to personalize marketing or bring efficiency in their advertisement expenditure—leading to the rise of Marketing Automation.
With more and more innovative tools becoming available to the marketers—such as Artificial Intelligence (AI) tools for one-to-one or segment marketing—they will have to focus those tools and ROI metrics on strengthening customer relationships. More and more organizations are turning to automation and advanced tools to optimize their marketing endeavours.
Leading marketers today are not only aware of the importance of customer lifetime value (LTV), they actually direct focus of their budget and resources accordingly. This deck discusses a 3-phase approach to shift to a customer LTV focus:
1. Segment Customers
2. Connect with Customers
3. Develop Informed Hypotheses
Other subjects touched upon in the slide deck include Segmenting Customers, Role of Automation in optimizing the Marketing function, Connecting with Customers, and Developing Informed Hypotheses.
The presentation deck also includes some slide templates for you to use in your own business presentations.
This PPT provides a comprehensive roadmap for shifting your marketing strategy towards a customer lifetime value (LTV) focus. It breaks down the process into three actionable phases, enabling you to segment customers, connect with them effectively, and develop informed hypotheses. Each phase is designed to maximize the value derived from each customer, ensuring that your marketing efforts are both efficient and impactful.
The deck also includes practical slide templates that you can adapt for your own presentations. These templates are particularly useful for visualizing data and strategies, making it easier to communicate your marketing plans to stakeholders. By leveraging the insights and tools provided in this document, you can enhance your marketing automation efforts and drive long-term customer loyalty.
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Source: Best Practices in Marketing Automation, Customer Lifetime Value PowerPoint Slides: Marketing Automation: Customer Lifetime Value PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide presents a critical analysis of the limitations of relying solely on digital data and analytics tools in marketing. While acknowledging the benefits gained from advancements in technology, it emphasizes that these tools cannot replace the essential human interactions needed to build effective relationships with customers. The core message is that technology and data must be complemented by the marketing team's efforts to truly resonate with target audiences.
Three specific case studies illustrate this point. The first case highlights a 28% increase in student applications for the Carlson School of Management, achieved while maintaining the same level of spending. This suggests that strategic human engagement, rather than just data-driven tactics, played a significant role in this success.
The second case focuses on a major clothing retailer, which saw only a 3% increase in marketing ROI for existing segments. This modest gain indicates that simply applying data analytics without a deeper understanding of customer needs may yield limited results.
The final example showcases a 34% lift in sales for a consumer packaged goods campaign at control stores. This substantial increase reinforces the idea that integrating human insights with data analytics can lead to more impactful outcomes.
Overall, the slide underscores the necessity of blending technology with human expertise in marketing strategies. It serves as a reminder that while data is invaluable, the human element remains crucial for achieving meaningful customer engagement and driving growth.
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