This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore our Go-to-Market Model Design framework, crafted by ex-McKinsey and Big 4 consultants. Optimize routes to market for enhanced growth and efficiency. Go-to-Market Model Design is a 19-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
In an intensely competitive consumer goods sector, optimized Go-to-Market (GTM) Models are essential. This entails the design for routes to market that companies use to sell and deliver their products and to service their trade accounts.
GTM Models enable profitable growth, service excellence, and consumer engagement at the point of sale. But the more diverse a company's customer base and product portfolio, and the more competitive its markets, the more challenging it is to design an effective and efficient GTM Model.
Companies with a large customer base often use the same route to market to manage all trade accounts. Some accounts were being underdeveloped and underserved while others are given more attention. As a result, sales potential of existing accounts was not being fully captured and cost-to-serve was higher than necessary. New resources could have been deployed to establish, maintain, and develop new accounts to optimize market potential.
This framework provides an in-depth understanding of the 3 essential sets of core activities of the Go-to-Market Model Design and its Modular Approach.
The Modular Approach provides an orderly and structured approach to GTM Model design. The application of the Modular Approach can result into differentiated GTM Models to suit and optimize different market segments.
This deck also includes slide templates for you to use in your own business presentations.
This presentation delves into the intricacies of the Go-to-Market (GTM) Strategy, emphasizing its role in delivering a unique value proposition and achieving a competitive edge. It explores the 3C's Framework and the importance of customer experience in fostering loyalty and advocacy. The PPT also highlights the necessity for a systematic approach to GTM Model analysis, design, and implementation. With a focus on the holistic and modular views, it provides a comprehensive guide to structuring effective routes to market. The included slide templates are designed to enhance your business presentations, offering practical tools for immediate application.
This PPT slide outlines 3 core activities for an effective Go-to-Market (GTM) model: Growing, Sustaining, and Value-adding Activities.
Growing Activities focus on expanding customer accounts through aggressive acquisition strategies in low-penetration segments. Sustaining Activities prioritize servicing existing customers to enhance satisfaction and retention, ensuring long-term loyalty. Value-adding Activities aim to improve brand presence and customer experience at the point of sale, targeting segments with low market share to create differentiation.
These activities require further breakdown into specific tasks, suggesting a structured approach to implementing a GTM strategy that effectively addresses varying market needs.
Companies must shift their Go-To-Market (GTM) Model Design from a fragmented approach to a holistic perspective. Current model managers often define GTM models with a limited analytical viewpoint, leading to suboptimal market routes and inefficiencies. The piecemeal approach isolates design parameters and model choices, resulting in missed opportunities and misalignment with strategic objectives. A holistic analytic view of GTM Model Design emphasizes comprehensive analysis based on activities essential for executing the sales and service value chain tailored to customer segments. This approach enhances GTM strategy effectiveness and adaptability to market changes. A cohesive GTM Model Design is vital for developing profitable routes to market, aligning with market needs and organizational goals, ultimately driving sustainable growth and efficiency.
This PPT slide provides an overview of a Go-to-Market (GTM) model design, highlighting key activities and functional tasks essential for effective execution. The central graphic illustrates 3 primary phases: Growing, Sustaining, and Adding Value. The Growing phase focuses on customer acquisition and development to expand market presence. The Sustaining phase emphasizes maintaining customer satisfaction and loyalty for long-term success. The Adding Value section underscores the importance of enhancing product or service offerings through continuous quality improvement and merchandising. An optimal GTM model aligns these activities with broader business objectives, integrating operational aspects to achieve market success.
This PPT slide illustrates the Modular Approach for tailoring Go-to-Market (GTM) models to distinct customer segments. Key components include Direct Store Delivery (DSD), pre-sales, auto-sales, and roles such as customer builder and trade marketer. The left side shows various GTM alternatives represented by puzzle pieces, highlighting flexibility. Three specific GTM models are detailed: the Account Managing Model for high-volume food and beverage retailers, the Low-Cost Model for low-volume mom-and-pop retailers, and the Collaborative Indirect Model for remote retailers. Each model addresses the unique characteristics of its target segment, showcasing the versatility of the Modular Approach. Redesigning a GTM model using this approach can improve cost efficiency and process optimization, enhancing operational effectiveness and alignment with customer expectations.
Source: Best Practices in Strategy Development, Product Strategy, Go-to-Market PowerPoint Slides: Go-to-Market Model Design PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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