This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Design-driven Culture) is a 24-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
Over time, we are seeing the growing importance of Customer Experience. As it becomes more and more difficult to separate the experience of buying and using the product, we are seeing many cases where customers prioritize the buying experience to the performance of the product itself.
To truly prioritize and deliver excellence in Customer Experience, our organization needs to adopt a Design-driven Culture. In this presentation, we discuss the 4 core elements to a Design-driven Culture:
1. True Customer Understanding
2. Empathy in Organization
3. Streamlined Design Process
4. Acting Quickly
Additional topics discussed include Competitive Advantage, Customer Decision Journey, Braided Design Model, Four Wall Approach, Minimum Viable Product, and others.
This deck also includes templates for your own business presentation.
This presentation provides a comprehensive framework for transforming your organization into a design-driven powerhouse. It delves into the critical role of empathy in fostering a customer-centric mindset across all departments. The deck emphasizes the significance of appointing a Chief Design Lead to champion customer advocacy and align business strategies with customer needs.
The PPT also explores the Braided Design Model and Four Wall Approach to streamline the design process. These methodologies ensure seamless collaboration between design, strategy, and technology teams, driving efficiency and innovation. The Braided Design Model integrates diverse functions to co-create optimal experiences, while the Four Wall Approach mitigates process inefficiencies by fostering cross-functional teamwork.
To accelerate product development, the presentation highlights the importance of rapid prototyping and frequent iteration. By adopting agile practices and focusing on Minimum Viable Products (MVPs), organizations can quickly bring products to market and refine them based on real-time customer feedback. This approach not only speeds up the development cycle, but also ensures that the final product resonates with customer expectations.
This PPT slide presents the "Streamlined Design Process" within the Braided Design Model, emphasizing how Design, Strategy, and Technology interact cohesively. It outlines a structured approach that integrates these 3 functions to drive innovation and enhance user experience.
The "Frame" section highlights the initial steps, focusing on mapping business opportunities and understanding market dynamics. It suggests identifying user needs and experience principles while also considering current technology trends. This foundational work sets the stage for effective collaboration across the 3 domains.
Next, the "Cocreate" phase emphasizes the importance of customer feedback in refining problem statements and defining the value proposition. Engaging customers and experts through workshops is crucial for co-creating optimal experiences. This collaborative approach ensures that the solutions developed are aligned with user expectations and market demands.
The "Prototype" section stresses rapid prototyping and iterative design. Building prototypes allows for real-time feedback, which is essential for refining the product. The agile planning for technology development is also mentioned, indicating a flexible approach to adapting to new insights.
The "Validate" component focuses on usability testing and assessing the alignment of technology and processes with overall business strategy. This ensures that the solutions not only meet user needs, but also fit within the broader strategic framework.
Lastly, the "Govern" section addresses the need for establishing best practices tied to business strategy, ensuring ongoing investment and evolution in the innovation process. This governance model is vital for sustaining momentum and adapting to future challenges.
Overall, the slide encapsulates a comprehensive approach to integrating design, strategy, and technology, providing a clear roadmap for organizations aiming to enhance their innovation capabilities.
This PPT slide presents the McKinsey Customer Decision Journey, a structured framework aimed at understanding and analyzing customer interactions throughout their purchasing process. It outlines 4 key stages that customers typically experience when deciding to buy a product.
The first stage, labeled "Initial Consideration Set," describes the moment when a customer first thinks about making a purchase. At this point, they identify a set of brands that they are inclined to consider. This initial phase is crucial as it sets the foundation for the customer’s future actions.
The second stage, "Active Evaluation," occurs when the customer actively seeks information about the brands in their consideration set. This phase involves researching options, comparing features, and gathering insights to make an informed decision. It’s a critical juncture where customers weigh their choices against each other.
The third stage, "Moment of Purchase," signifies the actual transaction. This is when the customer decides to buy and completes the purchase at a retailer. The experience during this moment can significantly influence customer satisfaction and loyalty.
Finally, the "Post-purchase Experience" stage emphasizes the importance of what happens after the purchase. Customers reflect on their buying experience, which can shape their expectations for future purchases. This stage highlights the cyclical nature of the journey, as positive or negative experiences can lead back to the initial consideration phase for subsequent purchases.
Understanding these stages allows organizations to tailor their strategies effectively, ensuring they meet customer needs at each point in the journey.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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