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Many organizations have invested heavily in conventional methods of doing business, backed by in person or over-the-phone Customer Experience. This has led to creation of siloed operational structures within companies, where each silo operates individually.

With the advent of digital channels, these organizations set out to use and proffer their services via digital channels. They did this by creating discrete digital-product groups in their existing operational infrastructure. However, their siloed infrastructure falls short of meeting customers' requirements in terms of seamless communication and interaction across all channels. The gap warrants Transformation of not only the Customer Experience but the entire Customer Journeys.

This presentation provides a detailed overview of the Customer Experience (CX) Pyramid framework, which is quite effective in not only improving individual touchpoints but streamlining the entire Customer Journeys.

The CX Pyramid encompasses 4 Focus Areas that are crucial in a business to change in order to deliver top-quality digital Customer Experiences at scale:

1. Vision and Strategy
2. Talent Management
3. Operations
4. Technology

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Customer Experience (CX) Pyramid PowerPoint document

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Customer Experience (CX) Pyramid

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Number of Slides: 23 (includes cover, transition slides)

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