Strategic Marketing and Sales Planning (PowerPoint PPTX)

This is a PowerPoint deck on how to conduct effective Strategic Marketing and Sales Planning. It is based on the Systems Thinking Approach, one of the most comprehensive and holistic approaches in the market to strategic planning in all areas. The purpose of this presentation are:
1. To gain a common set of principles and knowledge about the similarities and differences between marketing and sales functions, and how they are integrated with corporate strategy.
2. To learn a structure to design, build, implement, and sustain a Strategic Marketing and Sales Plan.
3. To learn the tactics, tips, and techniques to successfully implement this plan and keep it up to date year after year.
4. To discover the benefits of, and identify your positioning in, the marketplace in order to focus your sales and marketing efforts.
5. To review the traditional and 21st Century aspects of the 4 Ps, including e-commerce.
6. To understand different approaches to marketing and sales success.
7. To identify and examine all aspects of the major issues facing professionals in sales and marketing.
8. To acquire a complete toolkit of powerful and practical sales and marketing strategies.
9. To achieve marketing and sales success.

Consists of 160 PPT slides

This comprehensive PowerPoint presentation delves into the intricacies of understanding unarticulated customer needs, providing a framework for anticipating future trends and breaking paradigms. It emphasizes the importance of not letting the word "impossible" stifle creativity and encourages considering new applications for existing products and services. The presentation also highlights the significance of making products simpler, faster, easier, and more complete to meet unspoken customer demands.

The document further explores the essential elements of a Strategic Marketing and Sales Plan, stressing the need for alignment with the organization's overall strategic plan. It outlines the process of environmental scanning, creating a future marketplace position, and developing key success measures. The presentation is designed to equip executives with the tools to generate revenue, build their brand, and ensure their organization can deliver what it sells.