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DOCUMENT DESCRIPTION

This is a PowerPoint deck on how to conduct effective Strategic Marketing and Sales Planning. It is based on the Systems Thinking Approach, one of the most comprehensive and holistic approaches in the market to strategic planning in all areas. The purpose of this presentation are:
1. To gain a common set of principles and knowledge about the similarities and differences between marketing and sales functions, and how they are integrated with corporate strategy.
2. To learn a structure to design, build, implement, and sustain a Strategic Marketing and Sales Plan.
3. To learn the tactics, tips, and techniques to successfully implement this plan and keep it up to date year after year.
4. To discover the benefits of, and identify your positioning in, the marketplace in order to focus your sales and marketing efforts.
5. To review the traditional and 21st Century aspects of the 4 Ps, including e-commerce.
6. To understand different approaches to marketing and sales success.
7. To identify and examine all aspects of the major issues facing professionals in sales and marketing.
8. To acquire a complete toolkit of powerful and practical sales and marketing strategies.
9. To achieve marketing and sales success.

Consists of 160 PPT slides

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Source: Strategic Marketing and Sales Planning PowerPoint document

 
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Strategic Marketing and Sales Planning

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File Type: PowerPoint (pptx)

File Size: 622.7 KB

Number of Slides: 160 (includes cover, transition slides)

Related Topic(s): Marketing Plan Development

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Initial upload date (first version): Mar 11, 2014

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