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DOCUMENT DESCRIPTION

A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This document is a guide to developing a comprehensive marketing plan.

Topics include:
Marketing Management Process
Market Segmentation
Market Analysis
Marketing Programs
Marketing Campaigns
Promotional Methods
Budgeting

This document includes both instructional slides and diagram templates.

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Source: Marketing Plan Development Framework PowerPoint document

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Marketing Plan Development View Details
 
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Marketing Plan Development Framework

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This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: PowerPoint (ppt)

File Size: 870.5 KB

Number of Slides: 63

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Initial upload date (first version): Mar 25, 2013

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