Communication Workbook (Excel XLS)

This excel-based communication workbook provides a best practices tools and templates for the creation of a communication strategy and plan to support enterprise-wide projects that include an internal communications component. The contents include following tabs:
•  Stakeholder Checklist
•  Stakeholder Profile
•  Stakeholder Matrix
•  Stakeholder Action Plan
•  Audience Analysis
•  Media Checklist
•  Key Messages
•  Communication Plan
•  Feedback Checklist
•  Communication Feedback
Detailed instruction and help menu are included in the workbook.

This Communication Workbook is meticulously designed to streamline your stakeholder management process. The Stakeholders Checklist ensures you identify and engage all relevant parties, from executive management to external audiences. This tool helps you map out who needs to be informed, consulted, or involved extensively, making your communication strategy robust and comprehensive.

The Stakeholders Profile tab allows you to assess the level of support and impact each stakeholder has on your project. By understanding key issues, needs, and concerns, you can tailor your communication efforts to address specific stakeholder requirements. This proactive approach minimizes risks and enhances project success.

The Stakeholder Matrix is a visual tool that categorizes stakeholders based on their level of support and impact. This matrix helps you prioritize your communication efforts, ensuring that critical stakeholders are kept informed and involved as needed. It’s a practical way to manage stakeholder relationships and expectations effectively.

The Audience Analysis and Media Checklist tabs are essential for crafting targeted communication strategies. By analyzing audience characteristics and preferred communication channels, you can deliver key messages more effectively. This ensures that your communication plan is not only strategic, but also actionable and results-driven.