Brand Assessment Tool   Excel template (XLS)
$49.95

Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Flevy is the marketplace for business best practices.
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Brand Assessment Tool (Excel template (XLS)) Preview Image
Arrow   Click main image to view in full screen.

Brand Assessment Tool (Excel XLS)

Excel (XLS)

Top 1,000 Best Practice $49.95
Evaluate your brand with this comprehensive Brand Assessment Tool, crafted by industry experts. Gain insights on strategy, alignment, communication, and execution.
Add to Cart
  


Immediate download
Fully editable Excel
Free lifetime updates

BRAND STRATEGY EXCEL DESCRIPTION

This product (Brand Assessment Tool) is an Excel template (XLS), which you can download immediately upon purchase.

Use the Brand Assessment Tool to evaluate your organization from a branding perspective. This is a beneficial tool to utilize when conducting a self-assessment audit.

In the Brand Assessment Tool, the first step is to rate your compliance with best practices across the following key dimensions:
*Brand Strategy
*Brand Alignment
*Brand Communication
*Brand Execution

In the self-assessment tab, you will find a series of examples of best practices. After you have rated your company in the self-assessment tab, you will be provided with a visual representation of your score. You will also be provided with high-level recommendations for ways to improve upon areas where your company did not rate as well.

The Brand Assessment Tool offers a comprehensive weighting scale, allocating equal importance to Brand Strategy, Brand Alignment, Brand Communication, and Brand Execution. Each dimension is meticulously evaluated, ensuring a balanced approach to brand assessment. The tool's structured format allows for a clear and concise evaluation process, providing a holistic view of your brand's performance.

Detailed examples of best practices are provided for each dimension, facilitating a thorough self-assessment. The tool uses a color-coded system to indicate levels of compliance, making it easy to identify areas of strength and opportunities for improvement. This visual representation aids in quickly pinpointing critical areas that require attention, streamlining the decision-making process.

The final output includes a Branding Effectiveness Diamond, offering a visual summary of your brand's performance across all dimensions. This graphical representation, combined with the overall weighted average score, provides a clear snapshot of your brand's health. The tool also offers tailored recommendations, ensuring actionable insights to enhance your brand's strategy and execution.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Brand Strategy Excel: Brand Assessment Tool Excel (XLS) Spreadsheet, Demand Metric


$49.95
Evaluate your brand with this comprehensive Brand Assessment Tool, crafted by industry experts. Gain insights on strategy, alignment, communication, and execution.
Add to Cart
  

ABOUT THE AUTHOR

Author: Demand Metric
Additional documents from author: 25

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

Ask the Author a Question

You must be logged in to contact the author.

Click here to log in Click here register

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

– Trevor Booth, Partner, Fast Forward Consulting
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC
 
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Brand Strategy Growth Strategy Strategy Development Sales Breakout Strategy Business Framework PowerPoint Diagrams Customer Experience Digital Transformation Business Transformation Robotic Process Automation Fourth Industrial Revolution Artificial Intelligence Porter's Five Forces Cost Reduction Assessment Quality Management & Assurance Cost of Quality Consulting Frameworks Chief Strategy Officer Business Case Development Financial Modeling Business Case Example Target Operating Model Strategic Planning Maturity Model Entrepreneurship Hoshin Kanri Strategy Deployment & Execution Product Launch Strategy

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.