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Use the Brand Assessment Tool to evaluate your organization from a branding perspective. This is a beneficial tool to utilize when conducting a self-assessment audit.

In the Brand Assessment Tool, the first step is to rate your compliance with best practices across the following key dimensions:
*Brand Strategy
*Brand Alignment
*Brand Communication
*Brand Execution

In the self-assessment tab, you will find a series of examples of best practices. After you have rated your company in the self-assessment tab, you will be provided with a visual representation of your score. You will also be provided with high-level recommendations for ways to improve upon areas where your company did not rate as well.

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Source: Brand Assessment Tool Excel document

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Brand Assessment Tool

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This business document is categorized under the function(s): Strategy, Marketing, & Sales

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File Type: Excel (xls)

File Size: 938.5 KB

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Initial upload date (first version): Nov 19, 2013

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