Click main image to view in full screen.

MARKET RESEARCH PPT DESCRIPTION

Read Marcus Overview

Explore Slides inside the Deck:

Comprehensive Framework for Market Analysis Market Trends and Future Implications Overview Framework for Comprehensive Market Study Analysis

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

MARCUS OVERVIEW

This synopsis was written by Marcus [?] based on the analysis of the full 17-slide presentation.

Executive Summary
The Market Analysis Framework is a comprehensive, seven-phase model designed to facilitate in-depth market studies. This framework, crafted by seasoned consultants from top-tier firms, embodies the rigor and precision expected in consulting-grade deliverables. It encompasses critical analyses of the market environment, supply side, and demand side, enabling users to understand market dynamics thoroughly. Buyers will gain the ability to define problems, analyze market trends, and develop strategic recommendations, ensuring informed decision-making and effective market positioning.

Who This Is For and When to Use
•  Corporate strategists focused on market entry or expansion
•  Business analysts conducting competitive assessments
•  Product managers launching new offerings
•  Market researchers evaluating industry trends

Best-fit moments to use this deck:
•  When initiating a new market entry strategy
•  During product development phases requiring market insights
•  For conducting competitive analysis in dynamic industries
•  When assessing the viability of new business opportunities

Learning Objectives
•  Define the scope and objectives of a market analysis project
•  Analyze socio-demographic, economic, political, and technological factors impacting the market
•  Evaluate supply side dynamics, including market structure and player positioning
•  Assess demand side characteristics, including customer segments and buying behavior
•  Summarize market trends and develop actionable strategic recommendations
•  Create a comprehensive report that communicates findings effectively

Table of Contents
•  Market Analysis Framework (page 3)
•  Market Analyses (page 7)
•  Problem Understanding and Definition (page 7)
•  Market Environment Analysis (page 8)
•  Market Place Analysis (page 10)
•  Supply Side Analysis (page 12)
•  Demand Side Analysis (page 14)
•  Market Analysis Conclusions (page 15)
•  Trends Summary and Outlook (page 16)
•  Strategic Options and Recommendations (page 17)

Primary Topics Covered
•  Problem Understanding and Definition - Establishing the study's scope and objectives is crucial for effective analysis and information gathering.
•  Market Environment Analysis - Evaluating socio-demographic, economic, political, and technological factors that shape market dynamics.
•  Market Place Analysis - Analyzing the availability and pricing of goods and services, including market size and characteristics.
•  Supply Side Analysis - Investigating the supply structure, integration trends, and power distribution among market players.
•  Demand Side Analysis - Understanding customer segments, buying behavior, and the factors influencing purchasing decisions.
•  Trends Summary and Outlook - Identifying key market trends and their implications for future strategic decisions.
•  Strategic Options and Recommendations - Formulating actionable strategies based on comprehensive market insights.

Deliverables, Templates, and Tools
•  Market analysis framework template for structured assessments
•  Problem definition and scope-setting worksheet
•  Market environment analysis checklist
•  Supply and demand side analysis templates
•  Trend identification and strategic recommendation framework
•  Comprehensive report template for presenting findings

Slide Highlights
•  Overview of the seven-phase market analysis framework
•  Detailed breakdown of socio-demographic and economic factors impacting market dynamics
•  Visual representation of market place characteristics and pricing trends
•  Insights into supply side structures and integration trends
•  Analysis of customer segments and their buying behavior
•  Summary slide showcasing key market trends and strategic recommendations

Potential Workshop Agenda
Market Analysis Kick-off (60 minutes)
•  Introduce the market analysis framework and objectives
•  Define the scope and key questions for the analysis
•  Assign roles and responsibilities for each phase

Market Environment Deep Dive (90 minutes)
•  Analyze socio-demographic, economic, political, and technological factors
•  Discuss implications of findings on market dynamics
•  Identify key data sources and research methods

Supply and Demand Analysis Session (120 minutes)
•  Evaluate supply side structures and market player dynamics
•  Conduct demand side analysis focusing on customer segments and buying behavior
•  Synthesize findings to inform strategic recommendations

Customization Guidance
•  Tailor the framework to specific industry contexts and market conditions
•  Adjust the scope of analysis based on organizational goals and objectives
•  Incorporate relevant local market data and trends into the analysis
•  Modify templates to align with internal reporting standards and formats

Secondary Topics Covered
•  Competitive landscape analysis and benchmarking
•  Environmental factors affecting market dynamics
•  Strategic implications of market trends
•  Integration of market analysis with business strategy development

Topic FAQ

What are the typical phases of a structured market analysis project?

A structured market analysis often proceeds from problem definition through environment and marketplace assessment, then supply and demand analysis, trend synthesis, and strategic recommendations. The Market Analysis presentation explicitly breaks the process into 7 phases, beginning with Problem Understanding and Definition and ending with Strategic Options and Recommendations.

How should I approach supply-side analysis in a market study?

Supply-side analysis examines market structure, integration trends, and power distribution among suppliers and competitors to understand capacities and constraints. The Market Analysis framework includes specific templates and guidance to evaluate supplier positioning and integration dynamics using the Supply Analysis phase and supply side analysis templates.

What factors are included in a market environment analysis?

Market environment analysis reviews external forces shaping demand and competition, including socio-demographic, economic, political, and technological factors. The Market Analysis deliverables include a market environment analysis checklist to ensure these dimensions are assessed in the Market Environment Analysis phase.

How do you identify and summarize market trends for future planning?

Identify trends by categorizing marketplace and supply trends, tracing causes of price and quantity changes, and assessing their future relevance. The Market Analysis product provides a Trends Summary and Outlook section and related tools to document trend drivers and implications on the Trends Summary and Outlook slide.

What should I look for when choosing a market analysis toolkit?

Prioritize a toolkit that defines scope and objectives, provides environment, supply, and demand templates, includes trend and recommendation frameworks, and offers customization guidance and workshop agendas. The Market Analysis deck lists these components and includes a problem definition and scope-setting worksheet as a core deliverable.

How can I compress a full market analysis into a short timeline for an executive briefing?

Narrow the scope via the problem-definition worksheet, focus on high-impact environment, marketplace, and demand insights, and use the provided templates and suggested workshop agenda to accelerate workstreams. The Market Analysis includes a 60-minute Market Analysis Kick-off agenda to structure an expedited start.

I need to assess the viability of a new business opportunity—what sequence of analyses should I run?

Begin with problem definition and scope, quantify market size and price developments in marketplace analysis, assess supplier capabilities, segment demand and buying behavior, synthesize trends, and conclude with strategic options. The Market Analysis presentation maps these steps and culminates in Strategic Options and Recommendations.

How can product managers use market analysis outputs to set product pricing and positioning?

Use marketplace analysis to evaluate pricing trends and product categorization, and demand-side analysis to define customer segments and buying criteria; combine these with trend insights to recommend positioning. The Market Analysis toolkit supplies marketplace visuals and demand side analysis templates to support pricing and positioning decisions.

Document FAQ
These are questions addressed within this presentation.

What is the purpose of the Market Analysis Framework?
The framework provides a structured approach to understanding market dynamics, enabling informed decision-making and strategic planning.

How many phases are in the Market Analysis Framework?
The framework consists of 7 phases, each focusing on different aspects of market analysis.

What types of analyses are included in the framework?
The framework includes analyses of the market environment, market place, supply side, and demand side.

How can this framework assist in strategic decision-making?
By providing a comprehensive understanding of market dynamics, the framework enables organizations to make informed strategic choices.

What are the key deliverables from using this framework?
Key deliverables include a detailed market analysis report, strategic recommendations, and templates for ongoing assessments.

Can the framework be customized for specific industries?
Yes, the framework can be tailored to fit the unique characteristics and requirements of different industries.

What tools are recommended for conducting a market analysis?
Utilizing data analytics tools, market research databases, and competitive intelligence platforms can enhance the analysis process.

How does the framework address changing market conditions?
The framework emphasizes trend analysis and adaptability, allowing organizations to respond effectively to evolving market dynamics.

Glossary
•  Market Analysis - A systematic evaluation of market dynamics, including supply and demand factors.
•  Socio-Demographic Factors - Characteristics of a population that influence market behavior, such as age and income.
•  Market Environment - External factors that impact market dynamics, including economic and political conditions.
•  Supply Side - The aspect of the market that focuses on producers and service providers.
•  Demand Side - The aspect of the market that focuses on consumers and their purchasing behavior.
•  Market Trends - Patterns and shifts in market behavior over time.
•  Strategic Recommendations - Actionable insights derived from market analysis to guide decision-making.
•  Competitive Landscape - The overall structure of competitors within a market.
•  Integration - The process of combining operations or resources within the supply chain.
•  Customer Segmentation - The division of a market into distinct groups of buyers with similar needs or characteristics.
•  Buying Behavior - The decision-making process and actions of consumers when purchasing products or services.
•  Value Chain - The series of steps involved in delivering a product or service to the market.

MARKET RESEARCH PPT SLIDES

Source: Best Practices in Market Research PowerPoint Slides: Market Analysis PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting

$29.00

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It teaches a practical consulting framework actively used by tier-1 consulting firms.

Add to Cart