Marketers have long been fascinated by why certain products capture the public’s interest, becoming integral to daily routines, while others quietly disappear from the view. This intrigue is not only limited to consumer goods, but also extends to how some organizations achieve and maintain a competitive advantage. To make sense of this phenomenon, Jay Barney […]
Tag Archives | growth strategy
Customer Effort Score (CES)
In a world where Customer Loyalty and Satisfaction are paramount, the Customer Effort Score (CES) emerges as a beacon guiding organizations to optimize their interactions. This article is centered around one of the most impactful Customer Experience metrics. the Customer Effort Score. CES plays a role in understanding the ease of customer interactions, thereby shaping […]
Corporate Parenting Advantage Model (CPAM)
In today’s fast-paced business world, large corporations face a big challenge: how to effectively manage and improve their subsidiary companies. Each subsidiary is unique, with its own market demands and strategies, making it hard for parent companies to ensure they all perform well. This is where the Corporate Parenting Advantage Model (CPAM) comes in. CPAM […]
AARRR Growth Funnel
Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]
McKinsey’s Three Horizons of Growth
Organizations undergo different phases of development. Some reach maturity and then decline over time, whereas others just fade away in the startup phase. A few businesses, however, evade collapse and maintain growth for years. They keep surprising their customers with novel product or service offerings. They accomplish this by allocating dedicated resources, investment, time, and […]
Capabilities-driven Growth Strategy
A business remains viable as long as it keeps growing. However, forecasting how much the business will grow in a year, or in a certain period of time, is a difficult proposition for any business leader. Likewise, it isn’t easy for the leaders to envisage the following scenarios: How much growth is necessary for their […]
Blank Check Strategy
Due to organizations having limited resources (e.g. talent, capital, time, etc.), the focus of Strategy Development is often the optimization and prioritization of said resources to maximize the potential to reach its strategic objectives. But what if that weren’t the case? This is the thinking behind Blank Check Strategy. The blank check approach takes a contrarian […]
5 Critical Success Factors for Successful Business Transformation
Business Transformations have become a necessity in the fast-changing technological and competitive business environment. Transformation is characterized by significant and risk-laden Restructuring of a company, with the objective of accomplishing Operational Excellence and changing its future course. Business Transformation is a priority for many top executives but it is usually a reaction to challenging circumstances […]
Strategic Human Resources
Today’s information-based, knowledge intensive, and service-driven economy has forced organizations to make substantial changes to the way they compete. Changing perspective and responsibility of top management amidst rapid Business and Digital Transformation and the shifting role of HR from being an auxiliary function to that of a driver are some of the dynamics of the […]
Can We Drive Growth and Innovation through Corporate Entrepreneurship?
Foremost, what exactly is “Corporate Entrepreneurship?” Corporate Entrepreneurship is defined as the process by which teams within an established organization conceive, develop, launch, and manage a new business that is distinct from the parent organization by leveraging the parent organization’s resources. Corporate Entrepreneurship encapsulates more than just New Product Development. It also includes ventures to […]
How Do We Understand the Growth Maturity of Our Organization?
All organizations mature and change over time. If we look at a startup and then a large enterprise, we can see just how drastic the changes are–and they are across all facets of organizational practices. This includes management focus, management style, organizational structure, strategy development, etc. However, from a week-to-week, month-to-month, oftentimes even year-to-year basis, […]
How Do We Drive Growth during Uncertain, Turbulent Markets?
Over the years, hundreds of frameworks around Strategy Development have been developed. Each offers its benefits and drawbacks; and is optimal for certain competitive and organizational situations. When looking to drive growth amidst uncertain, turbulent times, Capabilities-Driven Strategy (CDS) is the framework of choice. As the name suggests, CDS is all about developing sustainable business […]
