Flevy Management Insights Q&A
What are the stages of team building?


This article provides a detailed response to: What are the stages of team building? For a comprehensive understanding of Team Building, we also include relevant case studies for further reading and links to Team Building best practice resources.

TLDR Understanding and navigating the stages of team building—forming, storming, norming, performing, and adjourning—enables leaders to develop high-performing teams and achieve Organizational Excellence.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Team Building Stages mean?
What does Leadership Styles mean?
What does Continuous Improvement mean?
What does Post-Mortem Analysis mean?


Understanding the stages of team building is crucial for C-level executives aiming to steer their organizations towards Operational Excellence and Strategic Planning. The framework for team building is not just a linear process but a cyclical one, where teams continuously evolve and adapt. This understanding is fundamental in creating a cohesive and high-performing team. The stages of team building, often referred to as forming, storming, norming, performing, and adjourning, serve as a template for leaders to diagnose team dynamics and implement effective strategies for team development.

The first stage, forming, is where the team comes together. Here, the focus is on orientation and acquaintance. Team members are generally polite and excited about the new beginnings but also anxious about their roles and the expectations. Leaders play a crucial role in this stage by providing clear directions and setting the tone for the team's culture. It's a critical time for establishing trust and open communication channels. At this juncture, leveraging a consulting approach to clearly define roles, responsibilities, and the team's objectives is vital.

Storming, the second stage, is characterized by conflict and competition as team members start to push against established boundaries. This stage is often where the leadership is tested, as differences in working styles and personalities emerge. Effective leaders navigate this stage by facilitating open discussions, encouraging mutual respect, and mediating conflicts. It's essential to recognize that storming is a natural and necessary phase for team growth, as it leads to clearer understanding and stronger bonds if managed well.

Norming Stage

Following the storming stage, teams enter the norming phase, where resolutions begin to form, and cohesion starts to build. Team members adjust their behaviors and learn to work together more effectively. This stage sees the development of a stronger sense of commitment and unity within the team. Leaders should capitalize on this momentum by reinforcing positive behaviors and promoting team collaboration. It's also a time to establish shared norms and values that will guide the team's operations.

During norming, the focus shifts towards operational efficiency and achieving the team's goals. Leaders should encourage participation from all team members and foster an environment where everyone feels valued and heard. This is also an opportune time to fine-tune strategies and processes based on the team's evolving dynamics. Regular feedback sessions can be invaluable during this stage, as they help to maintain alignment and keep the team on track towards their objectives.

Performance metrics and KPIs become particularly important in the norming stage. They provide a clear measure of progress and help to identify areas for improvement. Leaders should work closely with their teams to set realistic yet challenging targets. Celebrating small wins is crucial during this phase, as it builds confidence and motivates the team towards continuous improvement.

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Performing Stage

The performing stage is where the team reaches its full potential, operating as a cohesive unit. Here, productivity is high, and team members are motivated and knowledgeable. Leaders can adopt a more delegative style, empowering team members to take on responsibilities and make decisions. This stage is the culmination of effectively navigating the previous stages, and it reflects a mature team that is capable of achieving its goals with minimal supervision.

At this point, the focus is on optimization and innovation. Teams that reach the performing stage are well-equipped to tackle complex challenges and drive significant contributions to the organization's Strategic Planning and Digital Transformation efforts. Leaders should encourage continuous learning and adaptability to maintain the team's high performance. Providing opportunities for professional development and encouraging innovation are key strategies during this stage.

It's also crucial for leaders to monitor the team's health and dynamics even in the performing stage. Regular check-ins and team-building activities can help sustain the team's performance and address any emerging issues promptly. Recognizing and rewarding the team's achievements is also important to maintain morale and motivation.

Adjourning Stage

The final stage, adjourning, involves the disbanding of the team, either due to the successful completion of the project or organizational restructuring. This stage can be emotional, as team members may feel uncertainty about the future or sadness about the team's dissolution. Leaders should handle this stage with sensitivity, acknowledging the team's achievements and facilitating a smooth transition for team members.

Conducting a post-mortem analysis during the adjourning stage can provide valuable insights for future projects. It's an opportunity to reflect on what worked well and what could be improved. Leaders should encourage open and honest feedback from team members, fostering a culture of continuous improvement.

Finally, celebrating the team's success is crucial in the adjourning stage. It not only recognizes the hard work and achievements but also helps to close the project on a positive note. Leaders should ensure that team members feel valued and appreciated, setting a positive precedent for future collaborations.

In conclusion, understanding the stages of team building is essential for leaders aiming to develop high-performing teams. By recognizing and effectively navigating these stages, leaders can foster a culture of collaboration, innovation, and continuous improvement within their organizations. The journey through forming, storming, norming, performing, and adjourning offers a strategic framework for team development, enabling leaders to harness the full potential of their teams in achieving organizational objectives.

Best Practices in Team Building

Here are best practices relevant to Team Building from the Flevy Marketplace. View all our Team Building materials here.

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Explore all of our best practices in: Team Building

Team Building Case Studies

For a practical understanding of Team Building, take a look at these case studies.

Team Development Framework for D2C Startups in Health & Wellness

Scenario: The organization is a rapidly expanding direct-to-consumer startup in the health and wellness industry.

Read Full Case Study

Team Dynamics Enhancement in Esports

Scenario: The organization in question operates within the rapidly evolving esports industry, known for its intense competition and high-stakes tournaments.

Read Full Case Study

Team Management Enhancement in Luxury Retail

Scenario: The organization is a high-end luxury goods retailer facing challenges in managing its rapidly expanding team.

Read Full Case Study

Enhanced Team Management in Oil & Gas Services

Scenario: The company is a mid-sized oil & gas services firm based in North America that has recently merged with a smaller competitor.

Read Full Case Study

Team Management Advancement for Luxury Retail Firm in European Market

Scenario: The organization is a high-end luxury retailer based in Europe facing significant challenges in managing its rapidly expanding team.

Read Full Case Study

Strategic Team Management Framework for Aerospace Leader in North America

Scenario: A North American aerospace firm is grappling with interdepartmental conflicts and communication breakdowns, leading to project delays and cost overruns.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What are the best practices for integrating new hires into existing teams to maintain or enhance team dynamics?
Effective new hire integration into teams involves a Structured Onboarding Process, Culture Integration, and emphasis on Feedback and Continuous Learning, improving retention and productivity. [Read full explanation]
What strategies can leaders employ to ensure team building activities are inclusive and cater to diverse workforces?
Leaders can foster inclusivity in team-building by understanding Diversity and Inclusion, conducting Strategic Planning to cater to diverse needs, and committing to Continuous Evaluation and Improvement for activities that resonate with all employees, enhancing team cohesion and organizational success. [Read full explanation]
What role does leadership style play in the effectiveness of team building efforts?
Leadership style significantly influences team building effectiveness, impacting team dynamics, innovation, and alignment with organizational goals, as seen in examples from Google and Microsoft. [Read full explanation]
What strategies can leaders employ to ensure remote and hybrid teams feel as engaged and connected as their in-office counterparts?
Leaders can engage remote and hybrid teams by investing in Digital Transformation for communication, fostering a Culture of Inclusivity, and implementing Flexible Work Policies. [Read full explanation]
How are executives addressing the challenges of team cohesion in the era of gig workers and freelancers?
Executives address team cohesion challenges with gig workers by adapting Leadership styles, leveraging Technology for integration, and fostering a Culture of Inclusion and Diversity. [Read full explanation]
In what ways can technology be leveraged to enhance team building in remote or hybrid work environments?
Technology enhances remote/hybrid team building through Virtual Team Building Platforms, Collaboration and Project Management Tools, and immersive AR/VR experiences, fostering engagement, collaboration, and a cohesive culture. [Read full explanation]

Source: Executive Q&A: Team Building Questions, Flevy Management Insights, 2024


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