Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
What are the key steps to developing a comprehensive business maturity model for organizational growth?


This article provides a detailed response to: What are the key steps to developing a comprehensive business maturity model for organizational growth? For a comprehensive understanding of Maturity Model, we also include relevant case studies for further reading and links to Maturity Model best practice resources.

TLDR Developing a comprehensive business maturity model involves defining scope, gathering data, creating a roadmap, implementing change management, and institutionalizing continuous improvement.

Reading time: 4 minutes


Developing a comprehensive maturity model is a critical step for organizations aiming to benchmark their current capabilities against industry standards and to identify pathways for growth and improvement. The process of how to develop a maturity model involves a structured approach that assesses various dimensions of an organization's operations, including Strategic Planning, Digital Transformation, Operational Excellence, and Risk Management. This guide provides a detailed, actionable framework for C-level executives looking to craft a maturity model that aligns with their strategic objectives.

The first step in developing a maturity model is to define the scope and objectives of the model. This involves identifying the specific areas of the organization that you want to assess, such as Innovation, Leadership, Culture, or Business Transformation. It's crucial to engage stakeholders across the organization to ensure the model reflects the diverse perspectives and needs of different departments. Consulting firms like McKinsey and Deloitte emphasize the importance of aligning the maturity model with the organization's overall strategy to ensure it drives meaningful improvement. This phase should culminate in a clear framework that outlines the dimensions to be assessed, the levels of maturity for each dimension, and the criteria for achieving each level.

Next, organizations must gather data to assess their current maturity level. This involves conducting surveys, interviews, and workshops with employees at all levels of the organization. The aim is to collect insights on how processes, technologies, and strategies are currently managed and to identify gaps between current practices and best practices. According to Gartner, leveraging industry benchmarks and best practices can provide valuable context for this assessment, helping organizations understand where they stand in comparison to peers and industry leaders. This phase requires meticulous data collection and analysis to ensure the accuracy of the maturity assessment.

After assessing the current maturity level, the next step is to develop a roadmap for improvement. This involves setting specific, measurable goals for each dimension of the maturity model and outlining the initiatives required to achieve these goals. The roadmap should prioritize initiatives based on their impact on the organization's strategic objectives and their feasibility. Consulting firms like Bain and BCG highlight the importance of incorporating quick wins to build momentum and secure buy-in from stakeholders across the organization. This phase should result in a detailed action plan that specifies timelines, responsibilities, and resources required for each initiative.

Implementing the Maturity Model

Implementation of the maturity model requires a structured approach to change management. This involves communicating the importance of the maturity model to the organization, training employees on new processes and technologies, and establishing mechanisms for monitoring progress. Effective change management ensures that the organization is aligned and committed to achieving the goals outlined in the maturity model. Accenture's research underscores the significance of leadership in driving change, noting that organizations with strong leadership are more likely to successfully implement maturity models and achieve their desired outcomes.

Monitoring progress and adjusting the plan as necessary is crucial for the successful implementation of a maturity model. This involves establishing KPIs for each dimension of the model and regularly reviewing progress against these KPIs. Organizations should be prepared to adjust their strategies and initiatives based on feedback and changes in the external environment. PwC advises that a flexible approach to implementation can help organizations respond to unforeseen challenges and opportunities, ensuring that the maturity model remains relevant and effective over time.

Finally, it's important to institutionalize the maturity model within the organization. This means integrating the model into the organization's culture and processes, so that continuous improvement becomes a part of everyday operations. Capgemini suggests that organizations can achieve this by incorporating maturity model assessments into regular performance reviews and strategic planning processes. By making the maturity model a living document that evolves with the organization, leaders can ensure that it continues to drive growth and improvement over the long term.

Learn more about Change Management Maturity Model Strategic Planning Continuous Improvement Leadership

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Key Takeaways for C-Level Executives

  • Defining the scope and objectives of the maturity model is the first step in ensuring it aligns with the organization's strategic goals.
  • Gathering data to accurately assess the current maturity level is critical for identifying areas for improvement.
  • Developing a detailed roadmap for improvement, with specific goals and initiatives, is essential for driving organizational growth.
  • Effective implementation requires strong change management, regular monitoring, and adjustments based on feedback and external changes.
  • Institutionalizing the maturity model ensures continuous improvement becomes part of the organization's DNA.

By following these steps, C-level executives can develop and implement a comprehensive maturity model that drives organizational growth and improvement. The key is to approach the process with a strategic mindset, leveraging insights from consulting firms and industry benchmarks to inform decision-making and ensure the model delivers meaningful results.

Best Practices in Maturity Model

Here are best practices relevant to Maturity Model from the Flevy Marketplace. View all our Maturity Model materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Maturity Model

Maturity Model Case Studies

For a practical understanding of Maturity Model, take a look at these case studies.

Automotive Supplier Growth Readiness and Maturity Enhancement

Scenario: A mid-sized automotive parts supplier in North America has recently penetrated the electric vehicle market niche.

Read Full Case Study

Telecom Digital Maturity Advancement in North American Market

Scenario: A North American telecom firm is grappling with the complexities of digital transformation amidst a highly competitive market.

Read Full Case Study

Agritech Market Penetration Strategy for Sustainable Growth in North America

Scenario: The organization is a rapidly expanding agritech company in North America, which specializes in innovative farming solutions.

Read Full Case Study

Ecommerce Platform Evolution for Enhanced Market Penetration

Scenario: The organization is an established ecommerce platform specializing in consumer electronics with a growing customer base and expanding inventory.

Read Full Case Study

Telecom Digital Maturity Advancement in Competitive European Market

Scenario: A European telecom operator is grappling with the challenges of a rapidly evolving digital landscape.

Read Full Case Study

Operational Excellence Roadmap for Telecom Provider in Competitive Landscape

Scenario: A telecommunications provider is grappling with the current state of its Operational Maturity Model amidst a fiercely competitive market.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can companies effectively measure the ROI of implementing a Maturity Model in strategic management?
Effectively measure the ROI of a Maturity Model in Strategic Management by establishing baseline metrics, conducting quantitative and qualitative benefits analysis, and ensuring continuous improvement for long-term value. [Read full explanation]
What role does organizational culture play in advancing through the levels of a Maturity Model?
Organizational culture significantly impacts progression through Maturity Model levels by influencing Change Management, Strategic Planning, and Operational Excellence, with leadership and strategic alignment playing key roles. [Read full explanation]
What role does customer experience play in the Business Maturity Model, and how can it be measured effectively?
Customer Experience (CX) is crucial at all stages of the Business Maturity Model, influencing growth and market position, and is measured using metrics like NPS, CSAT, CES, and advanced analytics. [Read full explanation]
How do Business Maturity Models integrate with agile methodologies in product development and service delivery?
Integrating Business Maturity Models with Agile methodologies aligns organizational growth with Agile's responsiveness, improving market adaptability, product quality, and delivery speed. [Read full explanation]
How do Maturity Models adapt to industries with rapid technological change?
Maturity models in rapidly changing industries must continuously evolve, integrate emerging technologies, and emphasize Innovation and Digital Transformation to guide organizations toward sustained growth and competitiveness. [Read full explanation]
How can Business Maturity Models be aligned with global sustainability goals?
Aligning Business Maturity Models with global sustainability goals involves integrating sustainability into core strategies, operations, and viewing it as a strategic opportunity for growth and innovation. [Read full explanation]

Source: Executive Q&A: Maturity Model Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.