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DOCUMENT DESCRIPTION

Since the recession of 2008-09, consumer-facing organizations have observed little growth, resulting in leadership focusing on new sources of customer information, investigating analytical methods to anticipate customer behavior--and thus developing the Customer Insight (CI) function.

Integration of CI function into the organization’s core processes has been a challenge, with most businesses struggling to give CI more than the usual market research role. This presentation discusses the 4 stages of CI maturity that organizations evolve through:

1. Traditional Market Research Provider
2. Business Contributor
3. Strategic Insight Partner
4. Source of Competitive Advantage

Consumers' demands for information is increasing and so is the ability of retailers to predict the needs of customers. Research has showed that organizations that have succeeded in maturing CI to a strategic level have done that only due to the support from the top executives.

This document also includes slide templates for you to use in your own your business presentations.

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Source: Four Stages of Customer Insight (CI) Maturity PowerPoint document

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Maturity Model, Customer Insight

Number of Slides: 21

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Upload date (first version): May 15, 2017

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