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Four Stages of Customer Insight (CI) Maturity   21-slide PPT PowerPoint presentation (PPT)
$25.00

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Four Stages of Customer Insight (CI) Maturity (PowerPoint PPT)

File Type: 21-slide PPT PowerPoint presentation (PPT)

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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This product (Four Stages of Customer Insight [CI] Maturity) is a 21-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Since the recession of 2008-09, consumer-facing organizations have observed little growth, resulting in leadership focusing on new sources of customer information, investigating analytical methods to anticipate customer behavior—and thus developing the Customer Insight (CI) function.

Integration of CI function into the organization’s core processes has been a challenge, with most businesses struggling to give CI more than the usual market research role. This presentation discusses the 4 stages of CI maturity that organizations evolve through:

1. Traditional Market Research Provider
2. Business Contributor
3. Strategic Insight Partner
4. Source of Competitive Advantage

Consumers' demands for information is increasing and so is the ability of retailers to predict the needs of customers. Research has showed that organizations that have succeeded in maturing CI to a strategic level have done that only due to the support from the top executives.

This document also includes slide templates for you to use in your own your business presentations.

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Source: Best Practices in Maturity Model, Customer Insight PowerPoint Slides: Four Stages of Customer Insight (CI) Maturity PowerPoint (PPT) Presentation, PPT Lab


$25.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

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File Type: PowerPoint ppt (PPT)
Number of Slides: 21 (includes cover and all slides)


ABOUT THE AUTHOR

Author: PPT Lab
Additional documents from author: 25

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]


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