Check out our FREE Resources page – Download complimentary business frameworks, PowerPoint templates, whitepapers, and more.







Flevy Management Insights Q&A
What emerging trends in Maturity Models are shaping the future of strategic management in 2023 and beyond?


This article provides a detailed response to: What emerging trends in Maturity Models are shaping the future of strategic management in 2023 and beyond? For a comprehensive understanding of Maturity Model, we also include relevant case studies for further reading and links to Maturity Model best practice resources.

TLDR Emerging trends in Maturity Models for 2023 and beyond include integrating Sustainability and ESG criteria, emphasizing Digital Maturity, and focusing on Organizational Agility and Resilience to navigate modern business complexities.

Reading time: 4 minutes


Maturity models have long been a cornerstone in guiding organizations through the complexities of Strategic Planning, Digital Transformation, and Operational Excellence. As we navigate through 2023 and beyond, several emerging trends in maturity models are reshaping the landscape of strategic management. These trends not only reflect the evolving digital economy but also underscore the need for organizations to be more agile, resilient, and customer-centric in their approach.

Integration of Sustainability and ESG Criteria

The integration of Sustainability and Environmental, Social, and Governance (ESG) criteria into maturity models is becoming increasingly prevalent. Organizations are recognizing that long-term success is not solely measured by financial performance but also by their impact on the environment and society. According to a report by McKinsey, companies that lead in ESG practices are seeing an improvement in their financial performance because they are able to mitigate risks and capitalize on new opportunities more effectively than their peers. This trend is driving the development of maturity models that incorporate ESG factors into strategic decision-making processes, helping organizations to assess their readiness and performance against sustainability goals.

For instance, a global manufacturing company might use an ESG-integrated maturity model to evaluate its supply chain operations, identifying areas where it can reduce carbon emissions or improve labor practices. This not only helps in aligning with regulatory requirements but also enhances brand reputation and customer loyalty. The actionable insights derived from such models enable organizations to prioritize initiatives, allocate resources efficiently, and track progress over time.

Moreover, investors are increasingly using ESG criteria to screen potential investments. This trend underscores the importance for organizations to adopt maturity models that can effectively measure and communicate their ESG performance, thereby attracting investment and driving sustainable growth.

Learn more about Maturity Model Supply Chain Customer Loyalty Environmental, Social, and Governance

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Emphasis on Digital Maturity for Competitive Advantage

As digital technologies continue to evolve at a rapid pace, organizations are focusing on enhancing their Digital Maturity to gain a competitive edge. According to a study by Deloitte, organizations with higher levels of digital maturity are more likely to report strong financial performance, as they are better equipped to respond to market changes and customer needs. This has led to the development of maturity models that specifically assess an organization's digital capabilities across various dimensions, including strategy, culture, customer experience, and technology infrastructure.

These models provide a framework for organizations to benchmark their digital readiness, identify gaps, and implement targeted initiatives to drive Digital Transformation. For example, a retail company might use a digital maturity model to assess its e-commerce capabilities, customer engagement strategies, and supply chain efficiency. By understanding its current state and defining a clear roadmap for improvement, the company can enhance its online presence, streamline operations, and deliver a superior customer experience.

Furthermore, digital maturity models are increasingly incorporating advanced technologies such as artificial intelligence (AI), machine learning, and blockchain. This enables organizations to not only assess their current digital capabilities but also explore new avenues for innovation and value creation.

Learn more about Digital Transformation Customer Experience Artificial Intelligence Machine Learning Value Creation

Focus on Organizational Agility and Resilience

The COVID-19 pandemic highlighted the importance of Organizational Agility and Resilience in navigating unforeseen challenges. Maturity models are evolving to place a greater emphasis on these attributes, helping organizations to become more adaptable and robust in the face of disruption. According to research by PwC, organizations that exhibit high levels of agility and resilience are more likely to outperform their peers during times of crisis, as they can quickly adjust their strategies and operations to mitigate risks and seize new opportunities.

Agility and resilience-focused maturity models assess an organization's ability to respond to change, recover from setbacks, and continuously learn and innovate. These models consider various factors, including leadership, culture, processes, and technology. For example, a financial services firm might use such a model to evaluate its risk management practices, decision-making speed, and workforce flexibility. By identifying areas for improvement, the firm can implement measures to enhance its responsiveness and resilience, ensuring long-term success.

In addition, these models encourage organizations to adopt a proactive approach to Risk Management and Change Management, rather than reacting to crises as they occur. This shift in mindset is critical for building a resilient organization that can thrive in an increasingly volatile and uncertain business environment.

As we look towards the future, it is clear that maturity models will continue to play a pivotal role in strategic management. The trends of integrating Sustainability and ESG criteria, emphasizing Digital Maturity for competitive advantage, and focusing on Organizational Agility and Resilience are shaping the development of new and refined models. These models provide organizations with the insights and tools needed to navigate the complexities of the modern business landscape, drive sustainable growth, and build resilience against future challenges. By adopting and adapting to these emerging trends, organizations can position themselves for success in 2023 and beyond.

Learn more about Change Management Risk Management Competitive Advantage Disruption Leadership

Best Practices in Maturity Model

Here are best practices relevant to Maturity Model from the Flevy Marketplace. View all our Maturity Model materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Maturity Model

Maturity Model Case Studies

For a practical understanding of Maturity Model, take a look at these case studies.

Automotive Supplier Growth Readiness and Maturity Enhancement

Scenario: A mid-sized automotive parts supplier in North America has recently penetrated the electric vehicle market niche.

Read Full Case Study

Telecom Digital Maturity Advancement in North American Market

Scenario: A North American telecom firm is grappling with the complexities of digital transformation amidst a highly competitive market.

Read Full Case Study

Agritech Market Penetration Strategy for Sustainable Growth in North America

Scenario: The organization is a rapidly expanding agritech company in North America, which specializes in innovative farming solutions.

Read Full Case Study

Ecommerce Platform Evolution for Enhanced Market Penetration

Scenario: The organization is an established ecommerce platform specializing in consumer electronics with a growing customer base and expanding inventory.

Read Full Case Study

Telecom Digital Maturity Advancement in Competitive European Market

Scenario: A European telecom operator is grappling with the challenges of a rapidly evolving digital landscape.

Read Full Case Study

Operational Excellence Roadmap for Telecom Provider in Competitive Landscape

Scenario: A telecommunications provider is grappling with the current state of its Operational Maturity Model amidst a fiercely competitive market.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can companies effectively measure the ROI of implementing a Maturity Model in strategic management?
Effectively measure the ROI of a Maturity Model in Strategic Management by establishing baseline metrics, conducting quantitative and qualitative benefits analysis, and ensuring continuous improvement for long-term value. [Read full explanation]
What role does customer experience play in the Business Maturity Model, and how can it be measured effectively?
Customer Experience (CX) is crucial at all stages of the Business Maturity Model, influencing growth and market position, and is measured using metrics like NPS, CSAT, CES, and advanced analytics. [Read full explanation]
What role does organizational culture play in advancing through the levels of a Maturity Model?
Organizational culture significantly impacts progression through Maturity Model levels by influencing Change Management, Strategic Planning, and Operational Excellence, with leadership and strategic alignment playing key roles. [Read full explanation]
How do Business Maturity Models integrate with agile methodologies in product development and service delivery?
Integrating Business Maturity Models with Agile methodologies aligns organizational growth with Agile's responsiveness, improving market adaptability, product quality, and delivery speed. [Read full explanation]
How do Maturity Models adapt to industries with rapid technological change?
Maturity models in rapidly changing industries must continuously evolve, integrate emerging technologies, and emphasize Innovation and Digital Transformation to guide organizations toward sustained growth and competitiveness. [Read full explanation]
How can Business Maturity Models be aligned with global sustainability goals?
Aligning Business Maturity Models with global sustainability goals involves integrating sustainability into core strategies, operations, and viewing it as a strategic opportunity for growth and innovation. [Read full explanation]

Source: Executive Q&A: Maturity Model Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.