45-slide PowerPoint
$49.00
$49.00, 45-slides, Best for: Strategy and corporate development teams preparing market-entry, repositioning, or acquisition due diligence with checklist-driven assessments
EDITOR'S REVIEW
This deck stands out for its disciplined, checklist-driven approach, aggregating 179 items across 14 categories into a structured Market Analysis and Competitive Positioning Assessment, with each item categorized as an actionable task, a key question, a verification point, or a deliverable. It is particularly useful for strategy and corporate development teams conducting market-entry, repositioning, or due-diligence work, helping translate market signals into actionable insights and decision-ready recommendations. [Learn more]
22-slide PowerPoint
$29.00
$29.00, 22-slides, Best for: Corporate strategists and business development teams evaluating new market opportunities.
EDITOR'S REVIEW
This deck stands out by turning market sizing into an actionable five-step methodology and coupling it with an Excel-based model, elevating it beyond a slide deck. It includes a data-source checklist, a structured Excel model to integrate raw and derived data, and a validation checklist to maintain data integrity, plus guidance on triangulating multiple sources. The resource is especially useful for corporate strategists, business development teams, and product managers conducting early market assessments and market-entry planning. [Learn more]
17-slide PowerPoint
$29.00
$29.00, 17-slides, Best for: Corporate strategists planning market entry or expansion using the Market Analysis Framework with 7 phases.
EDITOR'S REVIEW
This deck stands out by operationalizing market studies through a seven-phase Market Analysis Framework that ties problem understanding to market environment, supply, and demand insights, turning analysis into a structured plan rather than a passive exercise. It includes tangible artifacts such as a Market Analysis Framework template and a Problem Definition and Scope-Setting worksheet to guide work and keep deliverables consistent. It will be most useful to corporate strategists evaluating market entry or expansion and to product managers seeking clear, data-backed market signals to shape development and positioning. [Learn more]
16-slide PowerPoint
$29.00
$29.00, 16-slides, Best for: Market analysts and strategists preparing TAM, growth forecasts, and market-entry or investment cases
EDITOR'S REVIEW
This deck stands out for its practical, repeatable approach to market sizing, anchored by a market sizing checklist template that guides users through data collection and validation. It reinforces reliability by guiding triangulation across multiple sources to corroborate size estimates. This resource is especially helpful for market-entry strategists and investment-case teams who need a structured, data-driven view of market size and growth to inform decisions. [Learn more]
36-slide PowerPoint
$29.00
$29.00, 36-slides, Best for: Strategy teams evaluating market entry or expansion using Porter’s Five Forces and Value Chain analyses.
EDITOR'S REVIEW
This deck stands out by organizing market analysis into a four-phase workflow (Define the Market, Identify Size and Growth, Analyze Trends, Determine Attractiveness) and pairing that framework with templates for Porter’s Five Forces and Porter’s Value Chain Analysis. It emphasizes practical application through a structured, template-driven approach that translates analysis into tangible deliverables. It is particularly suited for strategy teams evaluating market entry or expansion opportunities and works well in planning sessions or workshops to align on market definitions and competitive dynamics. [Learn more]
16-slide PowerPoint
$29.00
$29.00, 16-slides, Best for: Executives and consultants conducting industry analysis, competitive benchmarking, and strategic forecasting using the SCP framework
EDITOR'S REVIEW
This deck distinguishes itself by turning the SCP framework into an actionable toolkit that follows a clear four-stage analysis path from basic conditions through to performance evaluation. It includes concrete templates for assessing market structure and performance and even maps the feedback loops that show how outcomes can influence conduct and structure. The material is particularly useful for executives and strategy teams conducting market analysis and long-range forecasting where external conditions must be tied to competitive outcomes. [Learn more]
31-slide PowerPoint
$29.00
$29.00, 31-slides, Best for: Marketing and product teams conducting image-driven qualitative research to extract consumer metaphors for strategy
EDITOR'S REVIEW
This deck stands out by operationalizing ZMET as a nine-step process, from Picture Collection to The Digital Image, and by pairing the methodology with practical slide templates and an interview guide for running sessions. It leverages visual stimuli and metaphor elicitation to reveal subconscious drivers that traditional methods tend to miss. Marketing and product teams seeking deeper consumer insights will find it particularly useful during strategy development or workshops aimed at aligning offerings with customer perceptions. [Learn more]
109-slide PowerPoint
$99.99
$99.99, 109-slides, Best for: Research managers planning market studies and selecting methodologies and vendors.
EDITOR'S REVIEW
This deck stands out for its end-to-end market research framework that foregrounds reviewing secondary sources before launching primary data collection, helping teams align objectives with practical study design. It includes a concrete operational detail on using temps as phone interviewers within the telephone survey workflow. It’s particularly valuable for teams planning a market study and choosing methodologies and vendors, providing a structured path from problem framing to data interpretation. [Learn more]
28-slide PowerPoint
$29.00
$29.00, 28-slides, Best for: Startup founders and product teams conducting customer discovery and validation to achieve product-market fit
EDITOR'S REVIEW
This deck distinguishes itself by tying an iterative four-step Customer Development Model to hands-on customer engagement, making market validation a central, repeatable activity. It explicitly delineates the 4 steps—Customer Discovery, Customer Validation, Customer Creation, and Company Building—and includes slide templates plus the backstory of how the model originated to help teams frame the narrative. It’s most valuable for early-stage ventures that need a disciplined pathway to test assumptions with real customers before committing to a growth plan. [Learn more]
$59.00, Excel workbook, Best for: Market research managers standardizing end-to-end processes for planning, sampling, analysis, and reporting
EDITOR'S REVIEW
This deck distinguishes itself through its McKinsey-trained executive curation, delivering a practical, end-to-end market research toolkit rather than a mere collection of templates. It contains a list of over 100 SOPs organized into 15 domains—spanning planning, data collection, sampling, data management, analysis, and reporting—with concrete step-by-step procedures embedded for each activity. The resource is particularly valuable for market research leads and analytics teams seeking to standardize workflows across planning, execution, and insight reporting. [Learn more]
Customer Insight and Market Understanding
Market intelligence includes deep customer understanding. What do customers value? What are they searching for? What problems do they face? How do they make purchase decisions? Customer research includes surveys, interviews, behavioral data, and social listening. This customer insight informs product development, marketing strategy, and customer experience design. Research methodology guides and customer insight templates available on Flevy help teams standardize discovery approaches across geographies and business units.
Market trends also matter greatly. Industry growth rates, pricing trends, adoption of new technologies, and shifts in customer preferences all impact business strategy. Organizations monitor industry reports, attend conferences, track analyst publications, and scan industry forums. This market understanding provides context for competitive analysis and customer insight.
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