Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

The Comprehensive Guide about Market Research   8-slide PPT PowerPoint presentation (PPTX)
$20.00

The Comprehensive Guide about Market Research (8-slide PPT PowerPoint presentation (PPTX)) Preview Image The Comprehensive Guide about Market Research (8-slide PPT PowerPoint presentation (PPTX)) Preview Image The Comprehensive Guide about Market Research (8-slide PPT PowerPoint presentation (PPTX)) Preview Image The Comprehensive Guide about Market Research (8-slide PPT PowerPoint presentation (PPTX)) Preview Image
Arrow   Unlock all preview images:   Login Register

The Comprehensive Guide about Market Research (PowerPoint PPTX)

File Type: 8-slide PPT PowerPoint presentation (PPTX)

$20.00

Add to Cart
  


BUY WITH CONFIDENCE

Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Fully editable & customizable PPTX document.
Trusted by over 10,000+ organizations.

BENEFITS OF DOCUMENT

  1. What is Market Research
  2. Benefits of Market Research
  3. Methods of Market Research

DESCRIPTION

This product (The Comprehensive Guide about Market Research) is a 8-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

All you Need To Know About Market research

Introduction

Market research is a set of techniques used to collect information to understand a company's potential target market and business prospects in a specific area. Investors, entrepreneurs and businesses use this research technique to design better products, upgrade products and services, improve customer experience, and plan a marketing and sales strategy that attracts quality leads and improves business results.

Benefits of Market Research

Here are some benefits of Market research:

●Helps businesses strengthen their position.
●Minimizes all types of investment risk.
●Facilitates strategic planning.
●Helps in identifying emerging trends.
●Guides businesses to stay ahead of the competition.
●Provides revenue estimates.
●Focuses on customer needs, demands and expectations.
●Helps assess the success of a business against benchmarks.
●Identifies potential threats and opportunities.
●Helps to find your and your competitor's strengths and weaknesses.

Primary Research Vs. Secondary research

Primary research is a method or technique of research used by companies to collect data or information themselves. Examples are surveys, observations, interviews, field trials, taking customer feedback and ethnographic research.

Secondary research is a technique in which companies use indirect resources to understand business feasibility. While conducting secondary research, companies may fetch data from government documents, statistical databases, news articles, published academic papers, genuine publications, and historical records.

Qualitative Vs. Quantitative Research

In simple words, quantitative market research is the process of collecting large amounts of data by conducting surveys, polling and through questionnaires. Contrary to this, qualitative market research refers to closely observing customers to determine their motivation, usually in small groups or face-to-face interviews.

Methods of Creating Market Research

The purpose of the research is to evaluate the prospects of a business.

Below listed are the various methods used for the technique.

●Surveys
●Focus groups
●Qualitative interviews
●Social media listening
●Observations
●Field trials
●Competitive analysis
●Public data
●Purchased data
●Sale data analysis

How to Create Effective Market Research

The following five tips are very helpful for effective market research.

●Identify the information you need
●Use market reports and other data
●Use field research
●Interpret the information
●Consider using a market research agency


Find Your Business Feasibility Study Expert

One of the most reputable companies in Dubai, UAE with vast experience in market research and business feasibility studies, Indicators Consulting is a name to reckon with. We have professionally trained professionals to help you throughout the process of market research for your business, and also guide you in finding the most prospective market for your business.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Market Research PowerPoint Slides: The Comprehensive Guide about Market Research PowerPoint (PPTX) Presentation, Indicatorsconsulting


$20.00

Add to Cart
  

OVERVIEW

File Type: PowerPoint pptx (PPTX)
File Size: 969 KB
Number of Slides: 8 (includes cover and all slides)

ABOUT THE AUTHOR

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials




Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Market Research Organizational Design Organizational Health Industry Analysis Targeting Customer Segmentation Cognitive Bias Psychology M&A (Mergers & Acquisitions) Growth Strategy Entrepreneurship Strategic Planning Positioning Corporate Board Presentation Development Communications Strategy Pyramid Principle Innovation Management Ideation Creativity Service Design Customer Experience Digital Transformation Human Resources Target Operating Model Environmental Analysis

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.