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DOCUMENT DESCRIPTION

Market Intelligence refers to the discipline of gathering information relevant to an organization's market, which includes market trends, competitive analysis monitoring, customer analysis. It allows management to make informed, strategic decisions around the allocation and implementation of resources and processes.

For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. However, this is not the case for emerging markets, where there are difficult, unique challenges that must be overcome for quality intelligence. We discuss 3 of the most notable challenges in this presentation.

To obtain good, actionable Market Intelligence for emerging markets, we should follow a 3-prong approach along the areas of:

1. Treat and manage Market Intelligence for the emerging markets as a strategic asset.
2. Adopt a hybrid model where Market Intelligence becomes a shared responsibility of both corporate and the local office.
3. Utilize a wide range methods and data sources to acquire Market Intelligence.

This framework discusses each of these areas in depth, including case examples. By implementing these best practices discussed in this framework, we can minimize the risk of our investments failing in emerging markets.

This deck also includes slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Emerging Market Intelligence PowerPoint document

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Emerging Market Intelligence

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This business document is categorized under:

Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Emerging Markets Market Intelligence Market Research

Number of Slides: 28 (includes cover, transition slides)

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Upload date (first version): Apr 18, 2022

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