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The Hooked Model (PowerPoint PPTX)
PowerPoint (PPTX) 32 Slides FlevyPro Document
DESCRIPTION
Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. The same phenomenon was at play in the past that used to make people glued to their TV sets for hours, and today this is what triggers us to check on our phones compulsively numerous times a day.
This PowerPoint presentation discusses the Hooked Model that was pioneered by Nir Eyal, a writer and an advertising and business guru, to provide a blueprint to develop engaging products. The model is designed to help technology companies create products tied to the user's emotions and daily habits that are engaging and habit-forming without relying on expensive advertising.
The Hooked Model's foundation is firmly rooted in knowledge of human behavior and psychology, particularly how habits develop and how technology can affect them.
The Hooked Model is a cyclical, 4-stage process:
1. Trigger – The trigger is a cue that prompts a user to start using the product. This can be external (e.g., notifications) or internal (e.g., emotions or situations that build a desire to use the product).
2. Action – This is the behavior taken in anticipation of a reward. The model stresses making this action as easy as possible to increase the likelihood of the behavior being performed.
3. Variable Reward – Variable reward involves providing rewards that fulfill users' needs and keep them engaged. Rewards variability adds surprise, which makes the experience more engaging.
4. Investment – This last stage involves the user investing in the product (time, data, or money), which increases their odds of returning and makes the product more valuable and hard to abandon.
This PowerPoint presentation on the Hooked Model also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Product Strategy, Customer Behavior PowerPoint Slides: The Hooked Model PowerPoint (PPTX) Presentation, LearnPPT Consulting
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