Omnichannel Marketing   19-slide PPT PowerPoint presentation slide deck (PPT)
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Omnichannel Marketing (19-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Omnichannel Marketing (19-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Omnichannel Marketing (19-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Omnichannel Marketing (19-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Omnichannel Marketing (19-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Omnichannel Marketing (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 19 Slides FlevyPro Document

$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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This product (Omnichannel Marketing) is a 19-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences.

Omnichannel Marketing allows brand manufacturers and retailers a holistic approach to reaching customers with a more integrated message. This is an opportunity to reimagine the consumer and shopper experience across all touch points, while delivering a higher ROI on the marketing spend. To adopt Omnichannel Marketing, we need to shift our Marketing Model, as consumer insights, content publishing, and digital platforms (e.g. mobile, social, e-commerce) have grown in importance for brand manufacturers and retailers. The customer journey is typically fragmented across many content sites and mobile apps—with the quality of experience varying at each touchpoint and provider.

To develop a true Omnichannel Marketing strategy, we need to build out a winning capabilities system. There are 5 core capabilities needed to succeed at Omnichannel Marketing:

1. Sophisticated Insights
2. Content Marketing
3. Integrated Data & Analytics
4. Agile Development
5. Integrated Partner Ecosystem

This deck also includes templates for you to use in your own business presentations.

The information in this presentation is largely based on the thought leadership of global strategy consulting firm, Booz&Co.

This presentation provides a comprehensive framework for transforming traditional marketing models into omnichannel strategies. It covers the essential shift in marketing priorities and spend, emphasizing the importance of branded content and shopper experiences. The PPT includes detailed insights into the five core capabilities required for successful omnichannel marketing, along with practical templates to implement these strategies. It is an invaluable resource for executives looking to enhance their marketing ROI and adapt to the digital age.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Customer Experience, Customer Journey, Omnichannel Marketing PowerPoint Slides: Omnichannel Marketing PowerPoint (PPT) Presentation Slide Deck, PPT Lab

PPT SLIDE DEEP DIVES

Shifting Priorities in Omnichannel Shopper Marketing

Shifting Marketing Spend: Focus on Digital Channels

Building an Integrated Partner Ecosystem for Omnichannel Success

Transforming Marketing Models for the Digital Era

Enhancing Omnichannel Strategies: Insights and Content


$29.00
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Add to Cart
  

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