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Omnichannel Marketing (PowerPoint PPT)
PowerPoint (PPT) 19 Slides FlevyPro Document
DESCRIPTION
In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences.
Omnichannel Marketing allows brand manufacturers and retailers a holistic approach to reaching customers with a more integrated message. This is an opportunity to reimagine the consumer and shopper experience across all touch points, while delivering a higher ROI on the marketing spend. To adopt Omnichannel Marketing, we need to shift our Marketing Model, as consumer insights, content publishing, and digital platforms (e.g. mobile, social, e-commerce) have grown in importance for brand manufacturers and retailers. The customer journey is typically fragmented across many content sites and mobile apps—with the quality of experience varying at each touchpoint and provider.
To develop a true Omnichannel Marketing strategy, we need to build out a winning capabilities system. There are 5 core capabilities needed to succeed at Omnichannel Marketing:
1. Sophisticated Insights
2. Content Marketing
3. Integrated Data & Analytics
4. Agile Development
5. Integrated Partner Ecosystem
This deck also includes templates for you to use in your own business presentations.
The information in this presentation is largely based on the thought leadership of global strategy consulting firm, Booz&Co.
This presentation provides a comprehensive framework for transforming traditional marketing models into omnichannel strategies. It covers the essential shift in marketing priorities and spend, emphasizing the importance of branded content and shopper experiences. The PPT includes detailed insights into the five core capabilities required for successful omnichannel marketing, along with practical templates to implement these strategies. It is an invaluable resource for executives looking to enhance their marketing ROI and adapt to the digital age.
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Source: Best Practices in Customer Experience, Customer Journey, Omnichannel Marketing PowerPoint Slides: Omnichannel Marketing PowerPoint (PPT) Presentation, PPT Lab
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