Branding Pentagram Model (PowerPoint PPT)

DESCRIPTION

The Branding Pentagram Model is methodology for translating corporate strategy into branding policy. It does this by stating the branding principles, "loading" the brand, determining the desired positioning, and ultimately converting branding into everyday organizational actions. The Branding Pentagram Model evaluates and elaborates 5 integral and interrelated factors that influence Branding Strategy.

This framework can help our organization better define and improve our branding; and allows us to provide answers to the following key questions:

•  Who is our product of service for?
•  What does our product or service do?
•  How is it useful to our target customer?

Through this model, we can better develop a process for managing the branding signals in a structured and consistent manner. This model was developed by M. Baker and S. Hart in 1999. Note that this framework is merely an enabler for developing our Brand Strategy. The actual content of the Brand Strategy are not covered by this model.

This deck also includes template for you to use in your own business presentations.

The Branding Pentagram Model delves into the eight principles of effective branding, emphasizing the importance of differentiation, emotional connection, and internal alignment. It provides a structured approach to articulate the brand mission, desired perception, and brand architecture. This model ensures that your brand stands out in a crowded market by staking a clear claim and fostering a strong emotional bond with customers.

Positioning your brand effectively involves leveraging the 4 Ps of marketing—Product, Price, Promotion, and Placement. This framework extends to include consistency in brand carriers, ensuring uniformity across all touchpoints, from products to employees. The model also incorporates a planning and control cycle, utilizing S.M.A.R.T. targets to measure and achieve brand objectives. This comprehensive approach embeds branding deeply within the organization, aligning it with corporate culture and employee behavior.

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Source: Best Practices in Brand Strategy, Branding Pentagram PowerPoint Slides: Branding Pentagram Model PowerPoint (PPT) Presentation, PPT Lab