A structured argumentation is essential for effective communication, and this slide outlines 3 distinct frameworks for organizing ideas. The first framework, labeled "Chronological," emphasizes a sequential approach. It breaks down a process into 3 steps, illustrating how to visualize a process clearly. This method is particularly useful for narratives that require a timeline, ensuring that the audience can follow the progression logically.

The second framework, "Based on structure/category," focuses on the organization of information by dividing a whole into its component parts. Here, the example of a company is used, with business units (BU A, BU B, BU C) highlighted. This approach is effective when the ideas presented indicate a specific structure, allowing for clarity in complex subjects.

The third framework, "Based on relevance/significance," categorizes findings based on their impact. It distinguishes between findings that change the business, those interesting for project extensions, and relatively unimportant findings. This method encourages the presenter to consider the audience's perspective, emphasizing the importance of tailoring the message to what is most relevant to them.

Overall, this slide serves as a guide for structuring arguments effectively, catering to different contexts and audiences. By applying these frameworks, executives can enhance their presentations, ensuring that their messages are not only clear, but also impactful.

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Presentation Development Pyramid Principle Effective Communication