This PPT slide, part of the 159-slide Strategy Frameworks Manual PowerPoint presentation, outlines a framework for developing a distribution strategy, emphasizing the need for alignment with a firm's overall corporate strategy. It highlights several critical factors that must be evaluated when selecting or designing distribution channels. Key elements include market characteristics, cost considerations, and the level of distribution desired.
The central focus is on "Distribution Strategy Development," which is flanked by several key decision areas. These decisions include channel length and breadth, where options range from exclusive to intensive distribution strategies. The slide suggests that firms must carefully consider whether to utilize multiple channels or to focus on a single channel approach. Intermediary selection is also a vital component, indicating the importance of choosing the right partners in the distribution process.
Surrounding the core strategy development area are additional factors that influence decision-making. Company resources and reputation play a significant role, as they can affect the choice of distribution channels. Existing intermediaries are also mentioned, suggesting that leveraging current relationships can be beneficial. The slide includes considerations for channel economics, customer preferences, and incentives, indicating that a comprehensive understanding of these elements is crucial for effective distribution strategy formulation.
This framework serves as a guide for executives looking to optimize their distribution approach. It underscores the interconnectedness of distribution decisions with broader business strategies, making it clear that a well-thought-out distribution strategy can significantly impact overall business performance. The insights provided here can help potential customers understand the importance of a structured approach to distribution strategy development.
This slide is part of the Strategy Frameworks Manual PowerPoint presentation.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
