This PPT slide, part of the 63-slide Stakeholder Analysis and Engagement Framework PowerPoint presentation, focuses on Stakeholder Mapping, a crucial tool for understanding the dynamics and interrelationships among stakeholders involved in any initiative. It highlights the importance of visual representation in clarifying who the stakeholders are, their interactions, and their positions within the network. The content is structured into 3 main sections: Purpose, Process, and a concluding statement emphasizing the value of the mapping exercise.
The Purpose section outlines the primary objectives of Stakeholder Mapping. It aims to uncover the network of influence among stakeholders, identify key players, and reveal indirect relationships that could affect the initiative. This understanding is essential for strategizing engagement efforts, as it highlights power dynamics, potential alliances, and areas where influence can be maximized or where resistance might arise.
In the Process section, 3 critical components are detailed. First, Stakeholder Roles identifies the various roles stakeholders play, such as decision-makers and influencers. This categorization helps in understanding who holds power and how they can impact the initiative. Second, Relationships depict the connections and interactions among stakeholders, covering both formal and informal networks. This insight is vital for recognizing how stakeholders communicate and collaborate. Third, Influence Lines illustrate the direction and level of influence stakeholders exert over one another and the initiative itself, pinpointing key influencers and potential blockers.
The concluding statement reinforces that Stakeholder Mapping not only reveals visible stakeholders, but also uncovers those operating behind the scenes. This comprehensive understanding allows executives to tailor strategies that effectively address the complexities of stakeholder engagement.
This slide is part of the Stakeholder Analysis and Engagement Framework PowerPoint presentation.
This framework is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants and details a robust framework for stakeholder analysis and engagement used by consultants with their clients.
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