Structured Framework for Effective Social Media Management PPT

This PPT slide, part of the 34-slide Social Media Management PowerPoint presentation, presents the Social Media Management Framework, developed by Oliver Wyman, aimed at addressing challenges in managing social media effectively. It emphasizes the necessity for firms to adopt a consolidated approach to enhance their social media strategies. The framework breaks down the social media strategy into actionable operational measures, making it easier to assess both the processes and outcomes of social media activities through key performance indicators (KPIs).

The slide outlines 3 critical phases of implementation within a typical value chain: defining strategic goals, deriving concrete measures for these goals, and operationalizing social media activities through KPIs. Each of these phases plays a vital role in ensuring that social media efforts are aligned with broader organizational objectives. By defining strategic goals, firms can clarify their intentions and desired outcomes from social media engagement. The derivation of concrete measures allows for the establishment of specific metrics that can be tracked and evaluated.

Operationalizing social media activities through KPIs is crucial for translating strategy into measurable results. This structured approach not only facilitates tactical operational management and optimization, but also lays the groundwork for effective organizational reporting. The framework aims to provide clarity and direction, ensuring that social media initiatives are not only strategic, but also quantifiable. This is essential for firms looking to maximize their impact in the digital space and drive meaningful engagement with their audiences.

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Social Media Strategy Value Chain Key Performance Indicators KPI