Strategic Framework for Social Media Management PPT

This PPT slide, part of the 34-slide Social Media Management PowerPoint presentation, outlines a critical component of the Social Media Management Framework, focusing on the definition of strategic goals. It emphasizes the necessity of establishing a clear social media strategy that aligns with a firm's internal activities while providing a method for measuring success. The framework is divided into 2 main categories: internal dynamics and external dynamics.

Internal dynamics pertain to the firm's corporate strategy and its influence on social media efforts. This section highlights the importance of enhancing corporate awareness through the sharing of existing or new content. It also suggests that the focus should not solely be on generating new ideas, but also on leveraging existing value through partnerships and engaging with social media users.

On the other hand, external dynamics examine the broader context, including customer and competitor social media profiles. This analysis is crucial for understanding which social media activities are relevant to different customer segments and identifying the forums and methods competitors are utilizing to achieve their objectives.

The slide concludes by stating that aligning internal goals with customer and competitor activities allows firms to assess their current state against desired outcomes. The strategic analysis mentioned serves as a foundation for prioritizing actions and defining clear objectives across the value chain. This structured approach ensures that firms can effectively navigate the complexities of social media management and drive meaningful engagement.

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