This PPT slide, part of the 91-slide Services Growth & Effectiveness Strategy PowerPoint presentation, outlines a strategic framework for developing metrics to monitor the performance of spare parts products. It is structured around 4 key activities labeled A through D, each addressing different aspects of pricing, marketing, communications, inventory management, and overall competition.
Activity A emphasizes leveraging a strong market position while improving availability. It suggests raising prices after removing certain parts from the catalog and phasing these increases to mitigate customer shock. Inventory management is also highlighted, focusing on improving forecasts and ensuring the availability of high-margin parts.
Activity B encourages enticing customers to repair rather than upgrade. This involves communicating price reductions on both catalog and non-catalog parts to stimulate sales. The slide notes the importance of identifying cross-selling opportunities and ensuring timely delivery to meet anticipated demand.
Activity C focuses on maintaining current pricing for low to medium-valued parts. It stresses the need for metrics to determine pricing strategies that are customer-centric and market-oriented. This approach aims to balance pricing with competitive positioning.
Activity D proposes developing an exit strategy for unprofitable parts. This includes raising prices on parts removed from the catalog and potentially licensing manufacturing rights. It also suggests reducing excess inventory through discounts and balancing inventory levels until alternative sources are established.
Overall, the slide provides a comprehensive approach to managing spare parts performance, emphasizing the integration of pricing strategies, marketing communications, and inventory management to enhance overall effectiveness.
This slide is part of the Services Growth & Effectiveness Strategy PowerPoint presentation.
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Growth Strategy Competitive Advantage Inventory Management IT Strategy Sales Manufacturing Positioning
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