Market Segmentation and Sizing Framework PPT

This PPT slide, part of the 91-slide Services Growth & Effectiveness Strategy PowerPoint presentation, focuses on market segmentation and sizing, presenting a structured approach to understanding the U.S. market, which totals $17.8 trillion. It visually divides this market into 2 main segments: the 80% that accounts for $14.3 trillion, and the remaining 20%, valued at $3.483 trillion. The slide specifies industries excluded from consideration, such as automotive and oil & gas, which helps clarify the scope of analysis.

The right side of the slide categorizes various sectors using the NAICS framework, detailing subsectors like healthcare, retail trade, and utilities. This categorization aids in identifying specific areas of interest for potential market opportunities. The listed steps emphasize a systematic approach: defining the entire market opportunity, determining attributes for target segments, and selecting specific segments for deeper analysis.

This structured methodology is crucial for executives aiming to make informed decisions based on comprehensive market insights. By focusing on defined segments, organizations can tailor their strategies to meet the unique needs of each market area. The slide serves as a foundational tool for understanding market dynamics, making it essential for any executive looking to navigate complex market environments effectively.

This slide is part of the Services Growth & Effectiveness Strategy PowerPoint presentation.

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Growth Strategy Competitive Advantage Market Segmentation Oil & Gas Healthcare

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