Benchmarking Approach: Activities and Data Sources PPT

This PPT slide, part of the 91-slide Services Growth & Effectiveness Strategy PowerPoint presentation, outlines a structured approach to benchmarking, emphasizing the identification of activities and data sources essential for effective analysis. At the top, the title indicates that this is the second activity in a broader framework, focusing on determining the benchmarking approach.

The central graphic presents a matrix titled "Universe of Benchmarking Activities," categorizing various activities based on their perceived value and insight. Activities are plotted along 2 axes: the vertical axis represents the value/insight provided, while the horizontal axis indicates the level of competitive assessment. This visual arrangement helps prioritize activities based on their potential impact.

Key activities are listed within the matrix, including "DC Knowledgebase," "Syndicated Research," and "Informal Partner Interviews," among others. The placement of these activities suggests that those in the upper left quadrant, such as "DC Knowledgebase," are deemed high in value and insight, making them preferable for benchmarking efforts. Conversely, activities like "Informal Competitor Interviews" are positioned lower, indicating lesser value.

The slide also details steps for determining the resources available for benchmarking. It highlights the importance of assessing time, budget, and personnel to ensure that the chosen benchmarking activities are feasible.

Quantitative and qualitative data sources are specified, with quantitative data including the "DC Knowledgebase" and "Syndicated Research," while qualitative data encompasses a broader range of sources, such as "Client Available Studies" and "Public Research." This dual approach ensures a comprehensive understanding of the benchmarking process, allowing for informed decision-making.

Overall, this slide serves as a practical guide for executives looking to implement a robust benchmarking strategy, emphasizing the need for careful planning and resource allocation.

This slide is part of the Services Growth & Effectiveness Strategy PowerPoint presentation.

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