Product Portfolio Strategy & Marketing Mix Tool (Excel XLSX)

PORTFOLIO STRATEGY EXCEL DESCRIPTION

This product (Product Portfolio Strategy & Marketing Mix Tool) is an Excel template (XLSX), which you can download immediately upon purchase.

A strategy tool is a comprehensive solution to give a macro picture of the products within the organization and also helps in understanding and deciding the long term /short term strategy for the products with emphasis on different parameters in accordance with 4Ps of marketing.

The Product Portfolio Strategy & Marketing Mix Tool offers a robust framework for analyzing market trends and competitive positioning. The tool's Market View and Strategic Actions sections provide a comprehensive overview of market dynamics and actionable insights. This ensures that your product strategies are aligned with market demands and competitive pressures.

The inclusion of the BCG Matrix and Bubble Charts enables a clear visualization of product performance and market positioning. This aids in identifying high-potential products and those requiring strategic realignment. The Price Band Analysis feature allows for a granular examination of pricing strategies, ensuring optimal pricing decisions that maximize profitability and market share.

The tool's detailed data tables and visual aids facilitate a thorough analysis of product metrics across various dimensions, such as country, size, and vendor share. This level of detail supports data-driven decision-making and strategic planning. The Product Portfolio Strategy & Marketing Mix Tool is an essential resource for executives seeking to optimize their product portfolio and achieve sustainable competitive advantage.

Source: Best Practices in Portfolio Strategy Excel: Product Portfolio Strategy & Marketing Mix Tool Excel (XLSX) Spreadsheet, investmentbanker