Strategic Pricing Framework for Refrigeration Products PPT

This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines a strategic pricing framework for refrigeration products, segmented into 3 primary channels: Retail, Contract, and Private Label. Each channel has specific guidelines that aim to optimize pricing strategies and ensure alignment with overall business objectives.

In the Retail section, a table delineates various price bands labeled "A," "C," "D," and "E." Each band is associated with a margin percentage at estimated retail prices, targeting specific customer segments such as telesales, key accounts, and major retailers. The slide emphasizes the importance of developing these price bands through Product Management, suggesting a collaborative approach to pricing strategy. Additionally, it notes a financial assumption regarding retail prices exceeding $1,000, indicating a focus on higher-value transactions.

The Contract section stresses the need for pricing to support profitability in packaging sales, with a minimum margin requirement. It also highlights that certain pricing should be tied to marketing calendars, ensuring that pricing strategies are synchronized with promotional efforts. Region Managers are tasked with setting additional prices, which must meet specified margin and unit objectives.

In the Private Label section, the slide underscores the necessity for pricing consistency with established brand roles. It specifies that no pricing should fall below predetermined thresholds without the explicit agreement of Product Management. This reinforces a structured approach to pricing that aims to maintain brand integrity while achieving financial targets.

Overall, the slide serves as a comprehensive guide for stakeholders involved in pricing decisions, providing clarity on expectations and responsibilities across different channels.

This slide is part of the Pricing Strategy Workshop PowerPoint presentation.

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