Strategic Framework for Customer-Centric Pricing PPT

This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines a structured approach for organizations to enhance their pricing strategies by focusing on customer value. It emphasizes the importance of understanding what customers truly value, which is the first step in the process. This understanding can be achieved through various mechanisms such as conducting surveys, analyzing past spending patterns, and assessing future market directions.

Following this, the slide suggests assessing potential pricing levels based on the insights gathered. This step is crucial as it allows businesses to gauge how much customers are willing to pay, aligning their offerings with market expectations. The next phase involves developing, revamping, or repositioning products to better meet customer needs and maximize perceived value.

Setting pricing to capture this value is highlighted as a pivotal step. It suggests that organizations should strategically determine their pricing models to reflect the value delivered to customers, ensuring that they can optimize their contribution margins.

The slide also emphasizes the creation of marketing and communication materials that effectively convey this value proposition to customers. This is essential for ensuring that the target audience understands the benefits of the product or service being offered.

Lastly, the slide discusses the importance of training and incentivizing customer-facing personnel. This training should focus on selling the value rather than just the product features, which can help in breaking old sales habits. The integration of sales force incentives is mentioned as a means to encourage this shift in focus. Overall, the slide provides a comprehensive roadmap for organizations aiming to refine their pricing strategies through a customer-centric lens.

This slide is part of the Pricing Strategy Workshop PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Pricing Strategy Workshops Value Proposition Sales Force Sales Positioning

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact

... [read more]

– Roberto Pelliccia, Senior Executive in International Hospitality

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so

... [read more]

– Omar Hernán Montes Parra, CEO at Quantum SFE

"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

– Trevor Booth, Partner, Fast Forward Consulting

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)