Integrating Pricing Strategies in Product Development PPT

This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines a structured approach to integrating pricing considerations throughout the product development process. It emphasizes that leading companies incorporate pricing inputs at each stage, from concept evaluation to product introduction. The framework is divided into 5 key stages: Evaluate, Define, Design & Test, Development, and Introduction.

Each stage requires specific pricing inputs, which are detailed in the left column. For instance, during the Evaluate phase, understanding the market's price range for the concept is crucial. The Define stage focuses on price elasticity and conjoint studies that help in estimating potential revenue. As the process progresses to Design & Test, organizations must gather pricing estimates that incorporate market inputs and operational estimates.

The Development phase involves assessing both variable and fixed costs, which are essential for determining the overall financial viability of the product. Finally, the Introduction stage culminates in final price estimates, scenario plans, and strategies for launching the product into the market.

The table also highlights the involvement of various organizational functions, such as Customer, Engineering, Manufacturing, Marketing, Purchasing, R&D, and Sales. Each function plays a role at different stages, ensuring a comprehensive approach to pricing. This collaborative effort underscores the importance of cross-functional engagement in achieving successful product outcomes.

Overall, the slide serves as a guide for organizations aiming to enhance their product development processes by embedding pricing strategies at every phase, ultimately leading to better market alignment and financial performance.

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Pricing Strategy Workshops Product Development Sales Manufacturing