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Pricing Strategy: B2B Markets (PowerPoint PPTX)
PowerPoint (PPTX) 24 Slides FlevyPro Document
DESCRIPTION
The B2B space is offering intense competition today. Downturns and dwindling oil prices have caused panic among firms, resulting in blindly following strategies that are curbing their profits further. Products are also getting highly commoditized. This trend demands a robust competitive strategy.
A few firms are, however, still managing better profit margins than the rest by doing things differently. For highly competitive markets—where cost advantage over competitors and breakthrough innovations are unattainable—an effective pricing strategy can still leverage profits. Leading firms employ the "managing for profits" approach instead of focusing on "managing for market share."
The presentation covers the following topics in detail:
• Approach to B2B Pricing Strategy
• 5 Building Blocks of B2B Pricing Strategy
• 5 B2B Pricing Insights
• Dynamic Wargaming Study on B2B Pricing Strategy – A Wargaming approach to profitable pricing strategy enables the firms to have a deeper understanding of industry dynamics.
Other themes talked about in the deck include Price Leaders vs. Laggards, Poaching, Retaliation, Price Wars, and Customer Switching.
The slide deck also includes some slide templates for you to use in your own business presentations.
The PPT delves into the five critical building blocks of an effective B2B pricing strategy. These elements include understanding competitors' standing, predicting competitors' actions, developing long-term customer relationships, preventing price wars, and retaliating only when necessary. These building blocks provide actionable insights and arm your sales force with the tools needed to navigate competitive landscapes.
The Dynamic Wargaming Study section offers a unique approach to pricing strategy. By simulating market conditions, firms can better understand industry dynamics and predict competitor behavior. This method has shown to significantly improve profit margins and customer retention rates. The presentation also includes templates to help you implement these strategies in your own organization.
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Source: Best Practices in Pricing Strategy, B2B PowerPoint Slides: Pricing Strategy: B2B Markets PowerPoint (PPTX) Presentation, LearnPPT Consulting
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