Shifting Priorities in Omnichannel Shopper Marketing PPT

This PPT slide, part of the 19-slide Omnichannel Marketing PowerPoint presentation, presents insights into the shifting priorities of brand manufacturers regarding their investments in omnichannel shopper marketing over the past 2 years. It highlights a clear trend towards emphasizing branded content and enhancing shopping experiences. The data is derived from a survey where respondents ranked various marketing priorities, with the results displayed in a bar chart format.

The top priority, with 68% of respondents ranking it high or highest, focuses on investing in branded content and shopper experiences aimed at engaging consumers before they enter the store. This indicates a strategic move to influence shopping behavior early in the consumer journey, thereby increasing basket size. Following closely, 64% of respondents prioritize driving repeat usage and loyalty through similar content and experiences. This suggests a strong recognition of the importance of retaining customers post-purchase.

The third priority, with 48% support, emphasizes leveraging mobile technology to activate shopper behavior in-store. This reflects the growing importance of integrating digital tools to enhance the physical shopping experience. Other priorities include developing branded content for retailer websites and utilizing user-generated content for e-commerce, each receiving 44% of high rankings. These points underline a broader strategy to enhance online presence and foster community engagement through consumer-generated content.

The slide concludes with a note about the challenges of moving away from traditional trade promotions, suggesting a need for a new marketing model that aligns with these evolving priorities. This insight could be crucial for potential customers considering how to adapt their marketing strategies in a rapidly changing retail environment.

This slide is part of the Omnichannel Marketing PowerPoint presentation.

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Customer Experience Data & Analytics Omni-channel Marketing Channel Strategy Omnichannel Marketing

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