Shifting Marketing Spend: Focus on Digital Channels PPT

This PPT slide, part of the 19-slide Omnichannel Marketing PowerPoint presentation, presents a detailed analysis of how brand manufacturers anticipate changes in their marketing spend over the next 2 years. It highlights a clear shift towards digital channels, reflecting the evolving landscape of marketing strategies.

The chart categorizes various marketing elements and indicates the expected changes in spending. For instance, mobile marketing shows a significant increase, with 44% of respondents expecting to raise their investment by more than 10%. Social media and internet ads on retailer websites also demonstrate notable growth, with 37% and 30% of respondents, respectively, indicating similar increases.

Conversely, traditional marketing avenues like print advertising and TV advertising are projected to see a decline. The data reveals that 48% of respondents plan to decrease their print advertising spend, while 52% expect to reduce TV advertising. This trend underscores a broader movement away from conventional media towards more dynamic and measurable digital platforms.

Shopper marketing and paid search are also on the rise, with 37% and 30% of respondents anticipating increases in these areas. The emphasis on brand manufacturer websites further illustrates the importance of direct consumer engagement through owned channels.

The overall message is clear: as marketing budgets are reallocated, there is a pronounced pivot towards digital strategies. This shift not only reflects changing consumer behaviors, but also the need for brand manufacturers to adapt to a more digital-first approach in their marketing efforts. Understanding these trends is crucial for any organization looking to optimize its marketing strategy in the coming years.

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Customer Experience Data & Analytics Omni-channel Marketing Channel Strategy Consumer Behavior Marketing Budget Omnichannel Marketing