Marketing Plan Development Framework   63-slide PPT PowerPoint presentation slide deck (PPT)
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Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
Marketing Plan Development Framework (63-slide PPT PowerPoint presentation slide deck (PPT)) Preview Image
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Marketing Plan Development Framework (PowerPoint PPT Slide Deck)

PowerPoint (PPT) 63 Slides

#1 in Marketing Plan Development $39.00
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this is a comprehensive presentation for conducting market analysis and developing a robust marketing plan.
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MARKETING PLAN DEVELOPMENT PPT DESCRIPTION

This product (Marketing Plan Development Framework) is a 63-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This PowerPoint presentation is a guide to developing a comprehensive marketing plan.

Marketing Management topics include:
•  Marketing Management Process
•  Market Segmentation
•  Market Analysis
•  Marketing Programs
•  Marketing Campaigns
•  Promotional Methods
•  Budgeting

This presentation includes both instructional slides and PowerPoint diagram templates.

This Marketing Plan Development Framework PPT is designed to provide a robust structure for your marketing strategy. It covers essential elements such as market segmentation, target market identification, and SWOT analysis. With a clear focus on aligning marketing objectives with business goals, this presentation ensures that your marketing efforts are both strategic and effective.

The document delves into the intricacies of market segmentation, offering detailed methods to segment consumer and industrial markets. It emphasizes the importance of understanding customer needs and tailoring your marketing tactics accordingly. The framework also includes comprehensive guidelines on defining market segments, evaluating distribution channels, and identifying key success factors.

This presentation is not just theoretical; it includes practical templates for developing marketing objectives, strategies, and tactics. It guides you through the process of creating a cohesive marketing campaign by integrating various promotional methods. The inclusion of budgeting techniques and implementation keys ensures that your marketing plan is not only strategic, but also executable and results-driven.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development PowerPoint Slides: Marketing Plan Development Framework PowerPoint (PPT) Presentation Slide Deck, PPT Lab

MARKETING PLAN DEVELOPMENT PPT SLIDES

Framework for Comprehensive Market Analysis Components

Framework for Aligning Marketing Tactics and Programs

Comprehensive Overview of Strategic Marketing Planning

Guidelines for Crafting Targeted Marketing Objectives

Strategic Approaches to Market Segmentation

Strategic Approaches to Market Segmentation

This PPT slide presents a comprehensive overview of market segmentation, emphasizing the various approaches available for categorizing markets. It outlines 3 primary segmentation strategies: Consumer Markets, Industrial Markets, and Vertical Markets, each with distinct criteria for analysis.

In the Consumer Markets section, segmentation is based on demographic factors such as age, gender, income, ethnicity, and purchase history. This approach allows businesses to tailor their marketing efforts to specific consumer profiles, enhancing the relevance of their messaging and offerings.

The Industrial Markets segment highlights different criteria, including product type, industry classification, application areas, and geographic location. This segmentation is crucial for businesses targeting other organizations, as it helps identify the specific needs and preferences of different sectors.

Vertical Markets are mentioned as another avenue for segmentation, though the details here are less defined. This suggests a focus on niche markets that may require specialized strategies.

The slide also hints at a broader principle: the most effective way to segment a market is by understanding customer needs. This insight underscores the importance of aligning marketing strategies with the actual demands and preferences of target audiences.

Overall, the slide serves as a foundational guide for organizations looking to refine their market analysis and develop targeted marketing strategies. It encourages a nuanced understanding of market dynamics, which is essential for driving successful business outcomes. The structured approach presented here can help potential customers recognize the value of tailored marketing efforts in achieving their objectives.

Essential Steps for Defining Market Segments

Defining Key Objectives for Marketing Success

Distinction Between Marketing Strategy and Tactics

Key Components of an Effective Marketing Budget

Structured Approach to Marketing Budget Development

Strategic Advantages of a Comprehensive Marketing Plan

Structured Six-Step Marketing Management Framework


$39.00
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this is a comprehensive presentation for conducting market analysis and developing a robust marketing plan.
Add to Cart
  

ABOUT THE AUTHOR

Author: PPT Lab
Additional documents from author: 24

PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates.

All of our documents are of the ... [read more]

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