Marketing Audit - 360 Performance Assessment (Excel XLSX)

BENEFITS OF DOCUMENT

1. Questionnaire to assess the performance of marketing on 23 criteria
2. Chart to visualize strengths and improvement priorities
3. Fully editable to modify criteria based on your specific needs

DESCRIPTION

This product (Marketing Audit - 360 Performance Assessment) is an Excel template (XLSX), which you can download immediately upon purchase.

Questionnaire and charts to analyse the performance of your marketing department across 23 criteria.

You can use it internally or with your customers. For example, propose it to your marketing manager to help him/her understand where are the strengths and weakness of the department.

This comprehensive Excel template provides a detailed 360-degree performance assessment of your marketing department. It includes a robust questionnaire designed to evaluate current effectiveness and potential impact across various marketing functions. The template's structured format ensures that all critical areas are covered, providing a holistic view of your department's performance.

The template also features visual charts that make it easy to interpret the data and identify key areas for improvement. These charts allow you to quickly see where your department excels and where there are opportunities for growth. This visual representation is crucial for making data-driven decisions and aligning your marketing strategy with business objectives.

Designed for ease of use, this template can be customized to fit your specific needs. Whether you are conducting an internal audit or assessing a client's marketing performance, this tool provides the insights needed to drive strategic improvements. The clear, concise layout ensures that even complex data is easy to understand and act upon.

Source: Best Practices in Marketing Plan Development, Marketing, Marketing Strategy Excel: Marketing Audit - 360 Performance Assessment Excel (XLSX) Spreadsheet, Visual Time Value