Defining Core Capabilities and Competencies PPT

This PPT slide, part of the 109-slide Market Entry Strategy Toolkit PowerPoint presentation, presents a framework for understanding the relationship between core capabilities and core competencies within a business context. It outlines 2 key concepts essential for organizational success.

Core capabilities are defined as the attributes of a business or industry, which may include shared knowledge, expertise, or skills. These capabilities are crucial as they enhance the likelihood of sustained operational effectiveness and success. The slide emphasizes that these capabilities are foundational elements that organizations must develop to thrive in their respective markets.

On the other hand, core competencies are described as the specific skills and knowledge possessed by the people within the organization. These competencies are vital because they enable the creation and enhancement of core capabilities. The relationship between these 2 concepts is illustrated through a circular flow, suggesting that strong core competencies lead to improved core capabilities, which in turn can further develop competencies.

This framework is particularly useful for executives looking to align their workforce's skills with the strategic objectives of the organization. By understanding and investing in both core capabilities and competencies, businesses can better position themselves for long-term success. The slide serves as a foundational reference for discussions on talent management, skill development, and strategic planning. It encourages leaders to assess their current capabilities and competencies to identify areas for improvement and growth. Overall, this content is essential for any organization aiming to enhance its operational effectiveness and adapt to changing market conditions.

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Industry Analysis Environmental Analysis Market Entry Strategic Planning Talent Management Core Competencies