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Lean Canvas Framework: Product and Market Overview PPT


This PPT slide, part of the 56-slide Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation, presents the Lean Canvas framework, which is divided into 2 primary sections: Product and Market. Each section contains key components essential for startups and businesses to strategize effectively.

On the left side, labeled "Product," the framework outlines 4 critical elements. The first is the "Problem," which identifies the core issues that the product aims to address. Next is the "Solution," detailing how the product resolves these problems. The "Unique Value Proposition" follows, emphasizing what sets the product apart from competitors. Finally, "Metrics" are included to track performance and success indicators.

The right side, marked "Market," encompasses 5 elements. It starts with "Customer Segments," defining the target audience for the product. The "Channels" section outlines the pathways through which the product will reach customers. Following that is "Revenue Streams," which identifies how the business will generate income. The "Unfair Advantage" highlights any unique benefits or resources that give the business an edge. Lastly, the "Cost Structure" details the financial implications of the business model.

This structured approach allows businesses to visualize their strategy comprehensively. By clearly defining problems, solutions, and market dynamics, the Lean Canvas serves as a practical tool for aligning team efforts and refining business models. It encourages iterative development and customer feedback, which are crucial in today’s fast-paced market environment. Understanding this framework can significantly enhance strategic planning and execution for potential customers considering its application.



This slide is part of the Lean Startup Canvas: Guide, Process and Tools PowerPoint presentation.

MBB/Big 4 style presentation that provides an overview of and guidance the Running Lean Methodology and the Lean Canvas.

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