Evaluating Opportunities with Strategic Screening Tools PPT

This PPT slide, part of the 76-slide Growth Opportunity Assessment PowerPoint presentation, outlines a structured approach to evaluating potential business opportunities through high-level screening tools. It begins with assessing industry attractiveness, which is broken down into 4 key components: demand, supply, basis of competition, and profitability.

Demand is evaluated by looking at market size and trends, which helps in understanding the potential customer base and growth trajectory. The supply side focuses on competitive structure, capacity, substitutes, and barriers to entry, giving insights into market dynamics and operational challenges. The basis of competition analyzes trade strength and product strength, which are crucial for positioning within the market. Finally, profitability assesses the financial viability of the industry, providing a comprehensive view of potential returns.

The slide then transitions to identifying a portfolio of possible opportunities. This is represented in a matrix format that correlates industry attractiveness with the fit of opportunities against leverageable skills. The matrix categorizes opportunities into 4 quadrants based on their attractiveness and the company's capabilities in technology, marketing, and distribution. This visual representation aids in prioritizing which opportunities to pursue based on their alignment with the organization’s strengths.

Overall, the slide emphasizes a systematic evaluation process that combines market analysis with internal capability assessment. This dual approach ensures that decisions are informed by both external market conditions and internal competencies, ultimately guiding strategic investment in growth initiatives.

This slide is part of the Growth Opportunity Assessment PowerPoint presentation.

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Growth Strategy Market Analysis Positioning

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