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Empathy Map - Poster (A0, A1, A2) (PDF)

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BENEFITS OF DOCUMENT

Template for empathy mapping process
Awareness tool for Empathy mapping
Detailed user profiling

DESCRIPTION

This product (Empathy Map - Poster [A0, A1, A2]) is a 1-page PDF document, which you can download immediately upon purchase.

Empathy map poster gives a detailed description of a how to do empathy mapping.

It is based on Stanford Design thinking model and describes steps how to do empathy mapping.

Empathy Map is a human-centred design tool used to synthesize research data to better understand users/customers. It enables design or problem solving from a user point of view Empathy map can capture one particular user or can re?ect an aggregation of multiple users:

• ONE-USER EMPATHY MAP is usually based on an individual user interview or observation. ? – AGGREGATED EMPATHY MAP represents a user segment. It summarizes qualitative data (e.g. surveys and ?eld studies) in a form of a typical user and "gives data a face"; or it can combine multiple individual empathy maps from users who exhibit similar behaviours.

Poster also gives sketches of some key Design Thinking tools and templates:

? Problem Statement
? Empathy Map
? Persona

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Service Design PDF: Empathy Map - Poster (A0, A1, A2) PDF (PDF) Document, Ivana Nissen

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OVERVIEW

File Type: PDF

(PDF)

File Size: 1.6 MB

Number of Pages: 1

ABOUT THE AUTHOR

Author: Ivana Nissen

Additional documents from author: 26

Ivana Nissen is an experienced Director with extensive experience in the Management Consulting industry, specializing in Business Process Design, IT Service Management, and IT Strategy. Ivana has a Master of Science (MSc) in Mathematics and Computer Science. [read more]

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