Empathy Map - Poster (A0, A1, A2) (PDF)

Empathy map poster gives a detailed description of a how to do empathy mapping.

It is based on Stanford Design thinking model and describes steps how to do empathy mapping.

Empathy Map is a human-centred design tool used to synthesize research data to better understand users/customers. It enables design or problem solving from a user point of view Empathy map can capture one particular user or can re?ect an aggregation of multiple users:

•  ONE-USER EMPATHY MAP is usually based on an individual user interview or observation. ? – AGGREGATED EMPATHY MAP represents a user segment. It summarizes qualitative data (e.g. surveys and ?eld studies) in a form of a typical user and "gives data a face"; or it can combine multiple individual empathy maps from users who exhibit similar behaviours.

Poster also gives sketches of some key Design Thinking tools and templates:

? Problem Statement
? Empathy Map
? Persona

The Empathy Map – Poster (A0, A1, A2) is a visually engaging and practical tool designed for teams aiming to delve deep into user insights. The preview images showcase a meticulously crafted layout that simplifies the process of empathy mapping, making it accessible even for those new to the concept. The poster's large format ensures that it can be easily used in workshops or brainstorming sessions, allowing teams to collaborate effectively and capture nuanced user perspectives.

The poster includes clear sections for documenting user thoughts, feelings, and behaviors, providing a structured approach to understanding user experiences. The visual aids and templates embedded within the poster are not only intuitive, but also facilitate a seamless integration into any design thinking process. This PDF is an invaluable resource for any team looking to enhance their user-centered design practices and drive innovation through empathy.