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BENEFITS OF DOCUMENT

Template for empathy mapping process
Awareness tool for Empathy mapping
Detailed user profiling

DOCUMENT DESCRIPTION

Empathy map poster gives a detailed description of a how to do empathy mapping.

It is based on Stanford Design thinking model and describes steps how to do empathy mapping.

Empathy Map is a human-centred design tool used to synthesize research data to better understand users/customers. It enables design or problem solving from a user point of view Empathy map can capture one particular user or can re?ect an aggregation of multiple users:

• ONE-USER EMPATHY MAP is usually based on an individual user interview or observation. ? - AGGREGATED EMPATHY MAP represents a user segment. It summarizes qualitative data (e.g. surveys and ?eld studies) in a form of a typical user and "gives data a face"; or it can combine multiple individual empathy maps from users who exhibit similar behaviours.

Poster also gives sketches of some key Design Thinking tools and templates:

? Problem Statement
? Empathy Map
? Persona

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Source: Empathy Map - Poster (A0, A1, A2) PDF document

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Empathy Map - Poster (A0, A1, A2)

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This business document is categorized under the function(s):

Design Strategy, Marketing, & Sales

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File Type: PDF (pdf)

File Size: 1.6 MB

Number of Pages: 1

Related Topic(s): Service Design

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Aug 14, 2021
Most recent version published: Aug 16, 2021

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