This PPT slide, part of the 42-slide Customer Journey Assessment & Checklist PowerPoint presentation, outlines key activities focused on enhancing brand visibility and ensuring alignment with audience needs. The primary objective is to analyze marketing channel effectiveness, which includes a performance analysis of various channels like social media, email, and traditional media. This involves determining cost-effectiveness metrics for each channel, mapping customer touchpoints, and creating dashboards to summarize key performance indicators such as reach and conversions. A/B testing is also highlighted as a method to evaluate different campaign variations for higher engagement.

The second objective emphasizes evaluating the consistency and clarity of messaging. This includes conducting a messaging audit to compare language and visuals across platforms, interviewing internal teams to identify any discrepancies, and ensuring adherence to brand guidelines. Developing a repository of best practices for marketing materials is also suggested, along with soliciting feedback from audiences to identify gaps in messaging that may not address customer pain points effectively.

Lastly, the slide addresses assessing market penetration. This involves analyzing audience demographics to pinpoint underserved segments and mapping market penetration data to uncover high-potential growth areas. Surveys targeting different demographics are recommended to gather insights on awareness levels, while collaboration with sales teams can help visualize regions with varying levels of brand awareness. Overall, the activities outlined provide a comprehensive framework for improving marketing strategies and ensuring that messaging resonates with target audiences.

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Customer Decision Journey Customer Journey Key Performance Indicators Best Practices A/B Testing Sales Interviewing Feedback